Dillon Potts, Author at Agile Education Marketing

More Than Headlines: Why Civic and Media Literacy Must Be Taught in Every Classroom

Dillon Potts — Tue, 22 Jul 2025 21:13:08 +0000

Blog Post Educator Perspective Gone are the days when classrooms were places simply for memorizing historical facts, diagramming sentences, or reciting the Preamble to the Constitution. Today, they’ve become battlegrounds for something much more profound: truth, trust, and how young minds interact with a world dominated by digital noise. As a mother and educator, I’ve […]

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2025: The Return of Intention

Dillon Potts — Fri, 21 Feb 2025 18:30:41 +0000

2025: The Return of Intention As a new year begins, people often reflect and think about how they want this new year to be different from the previous year. A trend in parents’ responses has been, “We want our time back.” Parent’s schedules are chock-full of work and home responsibilities, not to mention their children’s […]

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Data-Driven Strategy (Part 1: Engaging School Decision Makers in a Post-ESSER Environment): with Mike LeClare and Verlan Stephens

Dillon Potts — Wed, 10 Jan 2024 15:36:48 +0000

Agile Video Series Data-Driven Strategy Part 1 Engaging School Decision Makers in a Post-ESSER Environment with Mike LeClare + Verlan Stephens Watch Now In the first installment of this video series, Mike and Verlan will discuss: Knowing your districts Key factors that help businesses effectively visualize the current market landscape Proven strategies for aligning your […]

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Where Are All of Our Teachers?

Dillon Potts — Wed, 25 Oct 2023 22:10:05 +0000

Teachers On Teaching Curated collection showcasing voices of real teachers on teaching today. In 2006, I was hired to teach Eleventh grade English for one of the largest and more affluent school districts in Texas; I felt like Cinderella. Unlike previous schools, there was an overflow of supplies delivered to my desk annually, and low […]

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7 Key Things to Know About the Schools You Serve

Dillon Potts — Mon, 31 Jul 2023 10:00:00 +0000

7 Key Things to Know About the Schools You Serve As marketers, we know that understanding buyer personas is critical as we create marketing pitches and sales approaches, choose distribution channels, and develop and improve products. But, as education marketers, it is just as important to understand the schools and districts in which our customer’s […]

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Entering the Education Market: An Entrepreneur’s Four-Step Guide

Dillon Potts — Thu, 27 Jul 2023 22:10:27 +0000

Learn more about what digital literacy is and how it can be beneficial to students.

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Teachers As Frontline Workers 2023 (Part 3): With Dr. Sheryl Ziegler (Emotional Safety)

Dillon Potts — Sun, 23 Jul 2023 15:41:48 +0000

Agile Video Series Teachers as Frontline Workers Part 3 Teachers As Frontline Workers (Emotional Safety) with Dr. Sheryl Ziegler Watch Now In the third installment of this video series, Sheryl will discuss: Emotional, Physical Safety, and Containment in Schools Real-life examples of proactive and practical measures schools can adopt that positively impact the teachers, students, […]

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Agile Exhibited At ISTE 2023

Dillon Potts — Thu, 25 May 2023 19:52:39 +0000

Agile exhibited at iSTE 2023 We’re excited to see you at ISTE Philadelphia this year and want to know how Agile can help you, Let’s schedule a time to meet! Agile is the success machine, behind the scenes, for organizations in the business of education. Agile is the only education market data provider to focus […]

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Teachers As Frontline Workers 2023 (Part 2): with Dr. Sheryl Ziegler (Teachers Quitting)

Dillon Potts — Mon, 01 May 2023 17:33:19 +0000

Agile Video Series Teachers AsFrontline Workers Part 2 Teachers As Frontline Workers (Teachers Quitting) with Dr. Sheryl Ziegler Watch Now In the second installment of this video series, Sheryl will discuss: The most important factors contributing to the increase in teachers quitting that should be on Administrators’ radars The impact of record-high educators leaving […]

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Teachers As Frontline Workers 2023 (Part 1): with Dr. Sheryl Ziegler (Burnout and Stress)

Dillon Potts — Mon, 02 Jan 2023 02:47:25 +0000

Agile Video Series Teachers As Frontline Workers Part 1 Teachers As Frontline Workers (Burnout + Stress) with Dr. Sheryl Ziegler Watch Now In the first installment of this video series, Sheryl will discuss: The most common and concerning challenges you are hearing in real-time from teachers How are these challenges impacting the education workforce and […]

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How will school districts respond to the funding cliff?

Dillon Potts — Fri, 26 Aug 2022 20:50:26 +0000

Learn more about how the upcoming funding cliff will impact school districts and how they will prepare for it. 2022 funding For the fiscal year 2022, the Department of Education was granted about $76.4 billion. This was the most significant increase for federal education programs in just about ten years, compared to the beginning of 2021, […]

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Teacher Modeling

Dillon Potts — Thu, 25 Aug 2022 14:57:14 +0000

While sitting in a driver’s education class is essential, no one knows how to drive a car until they experience physically driving a car. The process of both teaching and learning takes time and practice, and it is best applied when there is someone there helping you along the way. This person is a “model” […]

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Omni-Channel Marketing Outreach: eBook Included

Dillon Potts — Sat, 20 Aug 2022 01:45:01 +0000

Multiple Channels, Multiple Strategies Omni-channel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop, or brick-and-mortar, making the customer experience different for each customer or prospect with the same touch points is the goal of omni-channel marketing. So, we’ve been busy finding out the best ways to […]

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Data Details- MAKE YOUR DATA WORK HARDER

Dillon Potts — Fri, 19 Aug 2022 19:21:59 +0000

Data Details: Exclusive to Education. Complete Market Intelligence. Agile transforms your relationship with education decision-makers. From the most comprehensive, up-to-date market intelligence data source, to hundreds of valuable data points, to the latest, integrated, funding data by district – our data gives you a complete picture. Analyze your data to understand your ideal targets and go to […]

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Classroom Communities: Building a Successful Classroom

Dillon Potts — Fri, 19 Aug 2022 15:16:11 +0000

Teresa Marchant Structural Engineers are experts in the construction field. They ensure that buildings will stand the test of time. For example, construction workers install footings before pouring the foundation. Footings are what have to contact with the ground and ultimately support the building. Similarly, educators build classroom communities. From my experience, four main footings […]

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How to Pitch to Schools in 2022

Dillon Potts — Thu, 18 Aug 2022 15:17:09 +0000

Nothing will be the same for schools after the widespread changes that the COVID-19 pandemic has introduced to classrooms. However, it’s time to move forward, albeit in a different direction, with new information in hand. This goes from the methods that curriculum is taught and extends all the way to the vendors that school districts […]

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Engagement by Design and the Power of Intentionality

Dillon Potts — Thu, 11 Aug 2022 15:12:49 +0000

Craig Perrier A collection of topics and ideas in education project an aura of timelessness. You know this select core of terms like assessment, instruction, relationships, and standards. They have driven education and been impacted by the field’s shifting landscape. But, among this conceptual canon exists a practice that simultaneously underlies and often eludes the […]

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