{"id":10119,"date":"2023-07-27T16:10:27","date_gmt":"2023-07-27T22:10:27","guid":{"rendered":"https:\/\/agile-ed.com\/?p=10119"},"modified":"2023-08-02T12:31:13","modified_gmt":"2023-08-02T18:31:13","slug":"entering-the-education-market-an-entrepreneurs-four-step-guide","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/entering-the-education-market-an-entrepreneurs-four-step-guide\/","title":{"rendered":"Entering the Education Market: An Entrepreneur\u2019s Four-Step Guide"},"content":{"rendered":"

Entering the Education Market: An Entrepreneur\u2019s Four-Step Guide<\/h2>\n

Verlan Stephens has Been Featured in Exeleon Magazine: Entrepreneur\u2019s Four-Step Guide to Entering the Education Market<\/span> <\/span><\/h3>\n

More than ever, innovative companies are entering or expanding the education market, many of them in unexpected and profitable ways. From creative start-ups to architects to huge tech names such as Dell and Epson, they realize that this multi-billion-dollar market is part of a potentially lucrative future-forward marketing strategy.<\/span> <\/span><\/p>\n

Even as COVID-19 relief funding is expiring, many of the increased demands brought on by the pandemic will remain considerable concerns schools must continue to address. Many businesses are looking to understand opportunities in this changing landscape, but how and where to start? <\/span>As you consider this market, keep in mind both the larger institutions and the premium value of teachers as an individual consumer target audience.<\/span> In the following year, 85 percent of teachers plan to make significant purchase decisions, such as a vacation of a week or more (61%).<\/span> To help with their purchase decisions, nearly all teachers (97%) say they proactively research brands through online reviews (80%) and online searches (71%). Understanding teachers\u2019 interests and spending patterns can give you the insight to break into the education market and amp up your revenue.<\/span> <\/span><\/p>\n

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With that in mind, let\u2019s get started:  <\/span> <\/span><\/h3>\n

Step 1:<\/span><\/b> Learn the market.  <\/span> <\/span><\/h3>\n

How do you know if this is the space for you? The world of education is a highly fragmented, ever-changing place, unlike any other market out there. The largest segment\u2014and probably most impacted by COVID\u2014is Kindergarten through 12th Grade. The K-12 system is the most dependent on government funding, so it\u2019s always looking for innovative services and products to serve more than 56.6 million <\/span>students<\/span><\/a> in public and private schools.  <\/span> <\/span><\/p>\n

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Savvy entrepreneurs need to identify critical factors:  <\/span> <\/span><\/h3>\n