{"id":1287,"date":"2017-09-07T00:00:45","date_gmt":"2017-09-07T00:00:45","guid":{"rendered":"https:\/\/agileedstage.local\/?p=1287"},"modified":"2025-04-08T10:19:54","modified_gmt":"2025-04-08T16:19:54","slug":"traveling-together-aligning-your-sales-marketing-to-the-education-buyers-journey","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/traveling-together-aligning-your-sales-marketing-to-the-education-buyers-journey\/","title":{"rendered":"Traveling Together Aligning Your Sales Marketing to the Education Buyer&#8217;s Journey"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe title=\"Traveling Together  Aligning Your Sales  Marketing to the Education Buyer&#039;s Journe\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/7Gmh22BetLY?list=PLUGExOYrDPtTp7vB52hKA0Jki76FXE7PC\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>The rise of content marketing has shed light on the importance of knowing your buyer\u2019s journey. But the influence of the buyer\u2019s journey isn\u2019t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.<\/p>\n<p>A powerhouse team of marketers from PR with Panache! and Agile Education Marketing pack an amazing amount of information and tactical next steps into this hour-long webinar. You\u2019ll learn:<\/p>\n<ul>\n<li>What a buyer&#8217;s journey is, as well as how to document and track that journey<\/li>\n<li>What the buyer&#8217;s context is, how it is different than a buyer\u2019s journey, and why it is crucial for your marketing success<\/li>\n<li>Different strategies for prospecting and lead generation versus lead nurturing<\/li>\n<li>How to integrate the buyer&#8217;s journey into an overall marketing plan: content creation, buyer&#8217;s context, timing, and lead scoring.<\/li>\n<li>How to close the gap between sales and marketing<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The rise of content marketing has shed light on the importance of knowing your buyer\u2019s journey. But the influence of the buyer\u2019s journey isn\u2019t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","hentry","category-innovate","category-videos-and-webinars"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=1287"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/1287\/revisions"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}