{"id":1290,"date":"2017-01-19T12:52:08","date_gmt":"2017-01-19T12:52:08","guid":{"rendered":"https:\/\/agileedstage.local\/?p=1290"},"modified":"2025-04-08T10:26:58","modified_gmt":"2025-04-08T16:26:58","slug":"evidenced-based-marketing-why-you-need-it-how-to-do-it-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/evidenced-based-marketing-why-you-need-it-how-to-do-it-and-how-to-use-it\/","title":{"rendered":"Webinar: Evidenced Based Marketing"},"content":{"rendered":"<p><iframe title=\"Evidenced Based Marketing  Why you need it, how to do it, and how to use it\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OjMe2kiReTM?start=16&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that \u201cEvidence of Success\u201d is the top type of information they\u2019re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.<\/p>\n<p>Watch this recorded webinar to hear education market research pros Ellen Bialo and Dr. Jay Sivin-Kachala discuss how you can most effectively leverage your customers\u2019 successes to help support your sales and marketing initiatives.<\/p>\n<p>During the hour-long webinar you will learn &#8230;<\/p>\n<ul>\n<li>What differentiates research-based case studies and white papers from other content<\/li>\n<li>Why your organization should incorporate research-based case studies and white papers into your marketing mix<\/li>\n<li>How to develop research-based case studies and white papers<\/li>\n<li>How your sales, marketing and product development teams can use research-based case studies and white papers<\/li>\n<\/ul>\n<p>Ellen and Jay also share examples of how other education businesses are using these tools to grow their reach and sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that \u201cEvidence of Success\u201d is the top type of information they\u2019re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-1290","post","type-post","status-publish","format-standard","hentry","category-innovate","category-videos-and-webinars"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/1290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=1290"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/1290\/revisions"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}