{"id":14584,"date":"2024-10-31T09:21:58","date_gmt":"2024-10-31T15:21:58","guid":{"rendered":"https:\/\/agile-ed.com\/?p=14584"},"modified":"2025-08-15T12:17:54","modified_gmt":"2025-08-15T18:17:54","slug":"how-to-market-to-schools-aligning-efforts-with-institutional-needs","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/how-to-market-to-schools-aligning-efforts-with-institutional-needs\/","title":{"rendered":"How to Market to Schools: Aligning Efforts with Institutional Needs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14584\" class=\"elementor elementor-14584\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b27fb24 e-flex e-con-boxed e-con e-parent\" data-id=\"6b27fb24\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4bdd12cc elementor-section-height-min-height elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"4bdd12cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b309e09\" data-id=\"4b309e09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-21af2fa4 e-grid e-con-full e-con e-parent\" data-id=\"21af2fa4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430bd552 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"430bd552\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d11831 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/2024\/10\/31\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 31, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e2c2c1f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/author\/anewcombagile-ed-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAli Newcomb\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71da7581 premium-tcloud__row elementor-widget elementor-widget-premium-tcloud\" data-id=\"71da7581\" data-element_type=\"widget\" data-settings=\"{&quot;words_order&quot;:&quot;default&quot;,&quot;new_tab&quot;:&quot;yes&quot;,&quot;colors_select&quot;:&quot;random-light&quot;,&quot;fsize_scale&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"premium-tcloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"premium-tcloud-container premium-tcloud-default premium-tcloud-hidden\" data-chart=\"{&quot;wordsArr&quot;:[[&quot;Blog Post&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales-and-marketing-resources\\\/blog-post\\\/&quot;,&quot;Blog Post&quot;,1],[&quot;Education Marketing&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-marketing\\\/&quot;,&quot;Education Marketing&quot;,1]]}\">\n\n\t\t\t\t<div class=\"premium-tcloud-canvas-container\">\n\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales-and-marketing-resources\/blog-post\/\" title=\"Blog Post\" target=\"_blank\">Blog Post<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-marketing\/\" title=\"Education Marketing\" target=\"_blank\">Education Marketing<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7818383a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7818383a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to Market to Schools: Aligning Efforts with Institutional Needs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d639d7f e-flex e-con-boxed e-con e-parent\" data-id=\"4d639d7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c900936 elementor-widget elementor-widget-text-editor\" data-id=\"2c900936\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\u00a0<\/p>\n\n<p>The education sector is a valuable market\u2014but also a tricky one. Connecting with schools takes more than a one-size-fits-all approach, and standing out requires understanding their specific needs, budgeting constraints, and decision-making processes.<\/p>\n\n<p>Whether you&#8217;re new to the education space or refining your outreach strategy, we&#8217;re breaking down essential marketing strategies, including how to align your efforts with school priorities and purchasing cycles. From building strong relationships to working within tight budgets, you&#8217;ll gain the tools to position your solutions for long-term success.<\/p>\n\n<h2 class=\"wp-block-heading\">Why Tailored Marketing to Schools Matters: Building Trust and Driving Educational Impact<\/h2>\n\n<p>According to the Education Data Initiative, K-12 education funding in 2024 totals <a href=\"https:\/\/educationdata.org\/public-education-spending-statistics\" target=\"_blank\" rel=\"noopener\"><strong>$878.2 billion, or $17,700 per student<\/strong><\/a>\u2014with local governments contributing $375.2 billion, or roughly $7,560 per student. While these numbers might seem high, schools still feel the squeeze of tight budgets.<\/p>\n\n<p>In fact, The Century Foundation reports that K-12 public schools are underfunded by nearly <a href=\"https:\/\/tcf.org\/content\/report\/closing-americas-education-funding\/\" target=\"_blank\" rel=\"noopener\"><strong>$150 billion annually<\/strong><\/a>. Add in demographic shifts, the end of federal pandemic aid, and cuts to state funding, and the pressure only grows. McKinsey &amp; Company also points out that <a href=\"https:\/\/www.mckinsey.com\/industries\/education\/our-insights\/when-the-money-runs-out-k-12-schools-brace-for-stimulus-free-budgets\" target=\"_blank\" rel=\"noopener\"><strong>80% of K-12 spending<\/strong><\/a> goes toward staff salaries\u2014costs you can&#8217;t exactly trim. As a result, schools have even less to invest in <a href=\"https:\/\/agile-ed.com\/resources\/how-education-companies-and-their-products-can-help-teachers\/\" target=\"_blank\" rel=\"noopener\"><strong>educational solutions<\/strong><\/a>, making it tough to secure a spot in these constrained budgets.<\/p>\n\n<p>As a result, <a href=\"https:\/\/agile-ed.com\/resources\/aligning-sales-and-marketing-strategies-with-k-12-districts-strategic-priorities-and-plans\/\" target=\"_blank\" rel=\"noopener\"><strong>marketing to educational institutions<\/strong><\/a> requires a specialized approach that goes beyond standard B2B strategies. Each school has its own needs, priorities, and decision-making dynamics. For solution providers, tailoring every marketing initiative is essential to addressing these unique challenges. It not only helps earn the trust of decision-makers, but also positions schools to streamline processes and improve student achievement.<\/p>\n\n<p>In education, trust and relationships are everything. When your efforts align with what schools value most, you&#8217;re not just offering a product\u2014you&#8217;re creating a lasting impact where it matters most.<\/p>\n\n<h2 class=\"wp-block-heading\">Barriers to Successful School Marketing<\/h2>\n\n<p>Understanding the importance of a strategic school marketing plan is one thing; putting it into action is another. Businesses may face a few challenges in reaching the right educational institution at the right time, including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Lengthy decision-making processes: <\/strong>Schools often have complex, drawn-out decision-making processes involving multiple layers of approval. This can delay purchases and make it tricky for providers to predict when\u2014or if\u2014a purchase will happen.<\/li>\n\n<li><strong>Budget constraints: <\/strong><a href=\"https:\/\/agile-ed.com\/resources\/how-funding-in-education-impacts-public-and-private-schools\/\" target=\"_blank\" rel=\"noopener\"><strong>Tight budgets<\/strong><\/a> mean schools have to make tough choices about where to invest, often leaving little room for new solutions\u2014even when they could improve outcomes.<\/li>\n\n<li><strong>Diverse stakeholders: <\/strong>Getting a &#8220;yes&#8221; isn&#8217;t always simple. Teachers, administrators, and school boards <a href=\"https:\/\/agile-ed.com\/resources\/who-makes-purchasing-decisions-for-schools-exploring-critical-education-decision-makers\/\" target=\"_blank\" rel=\"noopener\"><strong>all have a say<\/strong><\/a>\u2014and they don&#8217;t always agree. Navigating these varied priorities can slow things down.<\/li>\n\n<li><strong>Demonstrating value: <\/strong>Schools want to know exactly how a product or service will improve outcomes. The challenge? Communicating both immediate wins and long-term benefits.<\/li>\n\n<li><strong>Seasonal sales cycles: <\/strong>Many schools make purchasing decisions during specific times of the year, often tied to the fiscal year or summer planning. This can limit when businesses can effectively pitch their offerings.<\/li>\n\n<li><strong>Overgeneralization: <\/strong>Not all schools are the same, and treating them that way can backfire. Each educational institution has unique needs based on its size, location, and student population, so it&#8217;s best to tailor every marketing effort to address their specific challenges.<\/li>\n<\/ul>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39eb5ac elementor-widget elementor-widget-image\" data-id=\"39eb5ac\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/be-buyer-aware-ebook\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"613\" src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg\" class=\"attachment-large size-large wp-image-16624\" alt=\"\" srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg 793w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-300x232.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-768x594.jpg 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd9a5b elementor-widget elementor-widget-text-editor\" data-id=\"ccd9a5b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">7 Strategies for Connecting With School Leaders and Boosting Engagement<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>When it comes to engaging school leaders, a thoughtful and strategic approach is essential. Because each institution, from elementary school to high school, has unique needs, standing out requires more than just a good pitch. Here are seven <a href=\"https:\/\/agile-ed.com\/resources\/empowering-education-solution-providers-with-effective-k-12-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><strong>strategies to connect with school leaders<\/strong><\/a> and boost engagement:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">1. Leverage Education Data<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Data is your secret weapon for targeting the right schools and tailoring your messaging. Use <a href=\"https:\/\/agile-ed.com\/resources\/unleashing-the-power-of-edintel-how-data-insight-boosts-edtech-success-in-k-12-schools\/\" target=\"_blank\" rel=\"noopener\"><strong>education data<\/strong><\/a> from trusted partners like <strong><a title=\"Agile Education Marketing\" href=\"https:\/\/agile-ed.com\/services\/education-data\/\" target=\"_blank\" rel=\"noopener\">Agile Education Marketing<\/a><\/strong> to understand key metrics\u2014including enrollment numbers, funding sources, or student performance trends\u2014and align your solutions with what schools need most. The more specific and data-driven your approach, the better your chances of catching their attention.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">2. Make a Plan and Develop Targeted Content<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A scattershot digital marketing approach won&#8217;t resonate with school leaders. Instead, map out your goals, timelines, and key messages, and create content that speaks directly to educators\u2014from blog posts and case studies to webinars and more. Strategic, targeted content helps build credibility and keeps school leaders engaged.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">3. Target the Right Decision-Makers<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Not every educator has the authority to make purchasing decisions. Focus your efforts on those who hold the power, whether it&#8217;s principals, superintendents, or district administrators. And <a href=\"https:\/\/agile-ed.com\/resources\/5-strategies-for-marketing-to-teachers-successfully\/\" target=\"_blank\" rel=\"noopener\"><strong>don&#8217;t forget influencers like teachers<\/strong><\/a> or department heads who can champion your solution internally and help move things forward.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">4. Provide Proof of Value<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>School leaders need to know your solution is worth their investment. Use case studies, testimonials, and data-driven success stories to demonstrate how your offering has improved outcomes in similar schools. Clear proof of value helps decision-makers feel more confident about choosing your solution.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">5. Personalize Your Solutions or Offerings<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>One-size-fits-all solutions won&#8217;t cut it. Personalize your offerings for independent schools\u2014whether it&#8217;s through flexible pricing, customized features, or tailored onboarding plans. Showing that you understand their specific challenges goes a long way in building trust.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">6. Use Social Media Marketing to Engage<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Don&#8217;t underestimate the power of social media marketing. Platforms like LinkedIn and Twitter are great marketing channels to <a href=\"https:\/\/agile-ed.com\/resources\/strengthening-connections-with-educational-leaders-overcoming-challenges-and-strategies-for-success\/\" target=\"_blank\" rel=\"noopener\"><strong>connect with school leaders<\/strong><\/a>, share success stories, and engage in education-related conversations. Stay active in the education market, and you&#8217;ll stay on their radar.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">7. Build Trust and Long-Term Relationships<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Trust is the foundation of every great partnership. Focus on building meaningful, long-term relationships with school leaders by being transparent, reliable, and consistent. Offering ongoing support and staying engaged shows that you&#8217;re invested in their success for the long haul\u2014and that&#8217;s the kind of relationship schools value.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:html --><\/p>\n<div class=\"inlineImageWrapper\" style=\"padding-right: 3px; float: left; margin: 10px !important; width: 100% !important; height: auto !important;\">\n<figure style=\"margin: 0px!important; font-style: italic!important;\"><img decoding=\"async\" id=\"14148844\" class=\"inlineImage lazyload\" data-src=\"https:\/\/pictures.brafton.com\/x_0_0_0_14148844_800.jpg\" alt=\"Connecting With School Leaders and Boosting Engagement\" width=\"100%\" height=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>Connecting With School Leaders and Boosting Engagement<\/figure>\n<\/div>\n<p><!-- \/wp:html --><!-- wp:spacer {\"height\":\"30px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Aligning Your Outreach Efforts With School Purchasing Cycles<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Schools operate on strict timelines, with purchasing windows often tied to budget approvals, fiscal years, or the academic calendar. They make the majority of their decisions during summer or early in the school year when leaders are planning for the year ahead. However, delays in state funding or grants can push timelines back, making it tricky to predict exactly when schools are ready to buy. Coordinating your outreach with these <a href=\"https:\/\/agile-ed.com\/resources\/school-districts-purchasing-cycle\/\" target=\"_blank\" rel=\"noopener\"><strong>school purchasing cycles<\/strong><\/a> is key to getting your solution in front of decision-makers at the right time.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Consider the following best practices to help ensure your marketing strategy aligns with educational timelines:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Build Relationships Year-Round<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Don&#8217;t limit your engagement to purchasing seasons\u2014stay engaged with school leaders throughout the year. Regular touchpoints build trust and keep you top of mind when it&#8217;s time to make decisions. The more consistent your outreach, the easier it is to reconnect when budgets open up.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Offer Value During Off-Cycle Periods<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Use slower periods to provide value through educational content, webinars, or helpful resources that address school challenges. This keeps your brand relevant and positions you as a trusted partner\u2014even when schools aren&#8217;t actively buying.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Use Data and Trends to Stay Ahead<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Tap into data from Agile Education Marketing to uncover purchasing patterns and stay on top of policy changes, funding shifts, and emerging trends. The better you understand these shifts, the more precisely you can align your outreach with what schools need\u2014right when they need it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Refine Your School Marketing and Partner for Success<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Fine-tuning your school marketing strategy hinges on building trust, offering value, and understanding each institution&#8217;s unique needs. By leveraging targeted content and engaging key decision-makers, you can position your solutions for long-term success in the education sector\u2014and make a difference where it matters most.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/agile-ed.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Agile Education Marketing<\/strong><\/a> stands ready to support you in this journey, providing your business with the data and insights to craft an effective marketing strategy. Our range of <a href=\"https:\/\/agile-ed.com\/services\/education-data\/\" target=\"_blank\" rel=\"noopener\"><strong>licensed data<\/strong><\/a> and <a href=\"https:\/\/agile-ed.com\/services\/data-products\/integrations\/\" target=\"_blank\" rel=\"noopener\"><strong>seamless integrations<\/strong><\/a> empower your team with actionable intelligence, enabling informed decision-making and improved efficiency.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ready to develop an omnichannel marketing strategy that effectively targets decision-makers at the right time? <a href=\"https:\/\/agile-ed.com\/contact-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Contact us<\/strong><\/a> to get started!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5c226742 e-flex e-con-boxed e-con e-parent\" data-id=\"5c226742\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c4d2c9a e-con-full e-flex e-con e-child\" data-id=\"6c4d2c9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-625af79f elementor-widget elementor-widget-image\" data-id=\"625af79f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"730\" height=\"666\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213.jpg\" class=\"attachment-large size-large wp-image-15831 lazyload\" alt=\"Ali Newcomb author img\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213.jpg 730w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213-300x274.jpg 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 730px; --smush-placeholder-aspect-ratio: 730\/666;\" data-original-sizes=\"(max-width: 730px) 100vw, 730px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-211544c6 e-con-full e-flex e-con e-child\" data-id=\"211544c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401e1a1a elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"401e1a1a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Author<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d8afc2 elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"17d8afc2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ali Newcomb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d3c32f elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"38d3c32f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f3cbfed\" href=\"https:\/\/www.linkedin.com\/in\/alisonmnewcomb\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6745b6af e-con-full e-flex e-con e-child\" data-id=\"6745b6af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a169fd9 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6a169fd9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ali, VP of Marketing at <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/agile-ed.com\/\" target=\"_blank\" rel=\"noopener\">Agile Education Marketing<\/a><\/span>, is a strategy development specialist with over 20 years of experience in the education market. Prior to joining Agile, she held leadership roles at Pearson, McGraw-Hill, and InsideTrack and earned her Master of Business Administration from the University of Colorado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-714456f4 e-flex e-con-boxed e-con e-parent\" data-id=\"714456f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9bbe67 elementor-widget elementor-widget-spacer\" data-id=\"6d9bbe67\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1dac56db e-flex e-con-boxed e-con e-parent\" data-id=\"1dac56db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2b5000 elementor-widget elementor-widget-heading\" data-id=\"3a2b5000\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5370d4d1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"5370d4d1\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13292 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-data category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"278\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/pic_2855_40197888_0_14090500_300.jpg\" class=\"attachment-medium size-medium wp-image-13293 lazyload\" alt=\"How Does Higher Education Procurement Work?\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/278;\" \/><\/div><\/a>\n\t\t\t\t<div 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2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12104 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts category-blog-post category-educator_perspective category-education-sales-and-marketing-resources tag-higher-education tag-impacts-on-higher-education tag-meredith-biesinger\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg\" class=\"attachment-medium size-medium wp-image-12112 lazyload\" alt=\"\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1024x536.jpg 1024w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-768x402.jpg 768w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1536x804.jpg 1536w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-2048x1072.jpg 2048w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" data-original-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover how traditional and non-traditional students are reshaping higher education, plus the opportunities this shift creates for education vendors.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" aria-label=\"Read more about How Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17683 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-sales category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"190\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/09\/pic_2855_40198644_0_14149430_300.jpg\" class=\"attachment-medium size-medium wp-image-17684 lazyload\" alt=\"RFP for Schools: A Complete Guide for Vendors To Win More Bids\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/190;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" target=&quot;_blank&quot;>\n\t\t\t\tRFP for Schools: A Complete Guide for Vendors To Win More Bids\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Learn how education vendors can navigate school RFPs, craft winning proposals, and use data-driven insights to boost success and secure more contracts.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" aria-label=\"Read more about RFP for Schools: A Complete Guide for Vendors To Win More Bids\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-19a1240b e-flex e-con-boxed e-con e-parent\" data-id=\"19a1240b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a7f958 elementor-widget elementor-widget-spacer\" data-id=\"64a7f958\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1c0b3c45 e-con-full e-flex e-con e-parent\" data-id=\"1c0b3c45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c00685e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c00685e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-46d3f37c e-flex e-con-boxed e-con e-parent\" data-id=\"46d3f37c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7a294f elementor-widget elementor-widget-spacer\" data-id=\"1f7a294f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover strategies for effective marketing to schools, including the importance of strategic timing, relationship-building, and personalized 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