{"id":14642,"date":"2024-11-19T17:28:07","date_gmt":"2024-11-20T00:28:07","guid":{"rendered":"https:\/\/agile-ed.com\/?p=14642"},"modified":"2024-11-21T16:23:01","modified_gmt":"2024-11-21T23:23:01","slug":"takeaways-from-market-brief-2024","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/takeaways-from-market-brief-2024\/","title":{"rendered":"Takeaways from EdWeek Market Brief Summit 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14642\" class=\"elementor elementor-14642\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b27fb24 e-flex e-con-boxed e-con e-parent\" data-id=\"6b27fb24\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4bdd12cc elementor-section-height-min-height elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"4bdd12cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b309e09\" data-id=\"4b309e09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-21af2fa4 e-grid e-con-full e-con e-parent\" data-id=\"21af2fa4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430bd552 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"430bd552\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d11831 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/2024\/11\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 19, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e2c2c1f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/author\/anewcombagile-ed-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAli Newcomb\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71da7581 premium-tcloud__row elementor-widget elementor-widget-premium-tcloud\" data-id=\"71da7581\" data-element_type=\"widget\" data-settings=\"{&quot;words_order&quot;:&quot;default&quot;,&quot;new_tab&quot;:&quot;yes&quot;,&quot;colors_select&quot;:&quot;random-light&quot;,&quot;fsize_scale&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"premium-tcloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"premium-tcloud-container premium-tcloud-default premium-tcloud-hidden\" data-chart=\"{&quot;wordsArr&quot;:[[&quot;Blog Post&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales-and-marketing-resources\\\/blog-post\\\/&quot;,&quot;Blog Post&quot;,1],[&quot;Education Marketing&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-marketing\\\/&quot;,&quot;Education Marketing&quot;,1]]}\">\n\n\t\t\t\t<div class=\"premium-tcloud-canvas-container\">\n\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales-and-marketing-resources\/blog-post\/\" title=\"Blog Post\" target=\"_blank\">Blog Post<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-marketing\/\" title=\"Education Marketing\" target=\"_blank\">Education Marketing<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7818383a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7818383a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Takeaways from EdWeek Market Brief Summit 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d639d7f e-flex e-con-boxed e-con e-parent\" data-id=\"4d639d7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c900936 elementor-widget elementor-widget-text-editor\" data-id=\"2c900936\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Agile was proud to be a presenting sponsor again at this year&#8217;s <a href=\"https:\/\/marketbrief.edweek.org\/edweek-market-brief-summit\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #003366;\"><strong><span style=\"color: #189fd3;\">EdWeek Market Brief Summit<\/span><\/strong><\/span><\/a> in our hometown of Denver. This year\u2019s event brought together an extraordinary lineup of education leaders for a thought-provoking program tackling today\u2019s most important topics.<\/p>\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/agile-ed.com\/marketbrief-summitt-2024\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14643 size-large\" src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/11\/EWMB-2024-Header-1024x539.png\" alt=\"EdWeek Market Brief Summit 2024 graphic img\" width=\"800\" height=\"421\" \/><\/a><\/h3>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d043ee0 e-flex e-con-boxed e-con e-parent\" data-id=\"d043ee0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5b0bdba e-con-full e-flex e-con e-child\" data-id=\"5b0bdba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c24a2 elementor-widget elementor-widget-text-editor\" data-id=\"f7c24a2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agile CIO, <strong>Verlan Stephens<\/strong>, took the stage Wednesday to unveil our new <strong><a title=\"Districts of Distinction: Paving the Way for Educational Excellence\" href=\"https:\/\/agile-ed.com\/resources-archive\/districts-of-distinction\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffcc00;\">Districts of Distinction<\/span><\/a><\/strong> initiative that spotlights school districts redefining success in learning recovery and paving the way for a brighter future in education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8de33c8 e-con-full e-flex e-con e-child\" data-id=\"8de33c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e47ff elementor-widget elementor-widget-image\" data-id=\"56e47ff\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vimeo.com\/1028979174\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/11\/thumb.jpg\" class=\"attachment-large size-large wp-image-14673 lazyload\" alt=\"DoD video thumbnail img\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/11\/thumb.jpg 800w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/11\/thumb-300x169.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/11\/thumb-768x432.jpg 768w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" data-original-sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e98ddf2 e-flex e-con-boxed e-con e-parent\" data-id=\"e98ddf2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b4e43 elementor-widget elementor-widget-text-editor\" data-id=\"e5b4e43\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>After the summit wrapped, we asked Verlan and other Agile senior leaders who attended it to share some highlights from their time there.<\/p>\n<h4 class=\"wp-block-heading\"><strong>1. Why, as Education marketing professional, did you want to attend this year\u2019s Market Brief Summit?<\/strong><\/h4>\n<p>\n\n<\/p>\n<p><span style=\"color: #008080;\"><strong>Verlan Stephens <span style=\"color: #ffcc00;\">|<\/span> Chief Information Officer<\/strong><\/span><span style=\"color: #ffcc00;\"><strong>\u00a0 <\/strong><\/span><br \/>It&#8217;s a great opportunity to be at the intersection of <em>Education<\/em> and the <em>Business of Education<\/em>. Having the opportunity to hear from senior district leaders and meet with industry leadership makes Market Brief Summit a unique opportunity.<\/p>\n<p><strong><span style=\"color: #008080;\">Alexa Chitwood <span style=\"color: #ffcc00;\">|<\/span> Director of Client Success + Strategy\u00a0 <\/span><\/strong><br \/>This conference brings together education companies, industry leaders, and educators, facilitating great discussion and learning.<\/p>\n<p><span style=\"color: #008080;\"><strong>Derek Dallmann <span style=\"color: #ffcc00;\">|<\/span> Chief Revenue Officer\u00a0 <\/strong><\/span><br \/>Getting a pulse on the education market (opportunities and challenges) and networking.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><strong>2. How did engaging with educators and education solution providers at this event impact or change your perspective?<\/strong><\/h4>\n<p><strong><span style=\"color: #008080;\">Alexa Chitwood <span style=\"color: #ffcc00;\">|<\/span> Director of Client Success + Strategy\u00a0 <\/span><\/strong><br \/>Some education solution providers are doing it right, meaning they are learning about the district, the challenges they are facing, what their strategic plan looks like, and how their solutions will benefit the educators and students. Gaining this knowledge takes a great deal of time\u2014props to sales teams that are spending the time to do this! I think it was a wake-up call to vendors on just how vital it is to take the time to do their research.<\/p>\n<p>Consulting our clients on how to use our market data to do this type of work is clearly an impactful benefit in today&#8217;s market landscape, and one Agile can readily deliver.<\/p>\n<p>\n\n<\/p>\n<h4 class=\"wp-block-heading\"><strong>3. What did you learn during the summit that surprised you?<\/strong><\/h4>\n<p>\n\n<p><strong><span style=\"color: #008080;\">Alexa Chitwood <span style=\"color: #ffcc00;\">|<\/span> Director of Client Success + Strategy\u00a0 <\/span><\/strong><br \/>Many districts do not have a grant writer to help seek funding afford new products or solutions, which is why they may be unable to pursue many that come across their desk.<\/p>\n<p><span style=\"color: #008080;\"><strong>Derek Dallmann <span style=\"color: #ffcc00;\">|<\/span> Chief Revenue Officer\u00a0 <\/strong><\/span><br \/>How marketers are juggling too many projects at one time. The last day&#8217;s session on Agile Marketing was eye opening.<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} --><\/p>\n<h4 class=\"wp-block-heading\"><strong>4. What\u2019s one insight you gained from the summit that education companies should know?<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<p><span style=\"color: #008080;\"><strong>Verlan Stephens <span style=\"color: #ffcc00;\">|<\/span> Chief Information Officer<\/strong><\/span><span style=\"color: #ffcc00;\"><strong>\u00a0 <\/strong><\/span><br \/>As the last of the ESSER funds are being exhausted, many companies are marketing to reinforce value, not just to generate leads.<\/p>\n<p><strong><span style=\"color: #008080;\">Alexa Chitwood <span style=\"color: #ffcc00;\">|<\/span> Director of Client Success + Strategy\u00a0 <\/span><\/strong><br \/>To invest time to research and find district strategic plans, and create a process for reps to use the data in their outreach. District leaders like a customized approach, and folks in the school building\u2014including teachers\u2014still have a heavy impact when it comes to needs and purchasing of solutions.<\/p>\n<p><span style=\"color: #008080;\"><strong>Derek Dallmann <span style=\"color: #ffcc00;\">|<\/span> Chief Revenue Officer\u00a0 <\/strong><\/span><br \/>Working with districts to be creative, in terms of pricing and solutions. to make sure that their student needs are being met.<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} --><\/p>\n<h4 class=\"wp-block-heading\"><strong>5. What\u2019s one thing that education vendors\u202fare optimistic about, as it relates to the state of education?<\/strong><\/h4>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<p><span style=\"color: #008080;\"><strong>Verlan Stephens <span style=\"color: #ffcc00;\">|<\/span> Chief Information Officer<\/strong><\/span><span style=\"color: #ffcc00;\"><strong>\u00a0 <\/strong><\/span><br \/>With better assessment tools, educators are better able to identify and help to correct student learning issues.<\/p>\n<p><span style=\"color: #008080;\"><strong>Derek Dallmann <span style=\"color: #ffcc00;\">|<\/span> Chief Revenue Officer\u00a0 <\/strong><\/span><br \/>The resilience and cooperation of districts, companies, and partners in tough or uncertain times. Being in the market over 25 years, challenges will always arise, but when they occur there is a collaborative effort to overcome obstacles and come out on the other end stronger.<\/p>\n<h2 class=\"wp-block-heading\">Empower Your Organization With Valuable Data and Insights<\/h2>\n<p><!-- \/wp:heading -->\n\n<!-- wp:paragraph --><\/p>\n<p>Agile Education Marketing stands as a dependable partner to help you navigate these complex environments, equipping your teams with <a title=\"EDUCATION DATA\" href=\"https:\/\/agile-ed.com\/services\/education-data\/\" target=\"_blank\" rel=\"noopener\"><strong>robust education market insights<\/strong><\/a> for more effective outreach. With a commitment to personalized solutions, collaboration, and continuous improvement, Agile\u2019s market experts empower your business to optimize its decision-making and targeting strategies.<\/p>\n<p>Ready to partner with Agile Education Marketing and create a strategic plan that aligns with school budgets and purchasing cycles? <a title=\"CONTACT\" href=\"https:\/\/agile-ed.com\/contact-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Reach out<\/strong><\/a> today to get started.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3c18c43 e-flex e-con-boxed e-con e-parent\" data-id=\"3c18c43\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f158729 e-con-full e-flex e-con e-child\" data-id=\"f158729\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d7f89 elementor-widget elementor-widget-image\" data-id=\"d5d7f89\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/Headshot.jpg\" class=\"attachment-large size-large wp-image-13567 lazyload\" alt=\"Ali Newcomb headshot img\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/Headshot.jpg 1024w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/Headshot-300x300.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/Headshot-150x150.jpg 150w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/Headshot-768x768.jpg 768w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" data-original-sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-32006f7 e-con-full e-flex e-con e-child\" data-id=\"32006f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3610b06 elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3610b06\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Author<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4edca10 elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4edca10\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ali Newcomb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2a7e5 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"6d2a7e5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f3cbfed\" href=\"https:\/\/www.linkedin.com\/in\/alisonmnewcomb\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a3b2d40 e-con-full e-flex e-con e-child\" data-id=\"a3b2d40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eefd62 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4eefd62\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ali, VP of Marketing at <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/agile-ed.com\/\" target=\"_blank\" rel=\"noopener\">Agile Education Marketing<\/a><\/span>, is a strategy development specialist with over 20 years of experience in the education market. Prior to joining Agile, she held leadership roles at Pearson, McGraw-Hill, and InsideTrack and earned her Master of Business Administration from the University of Colorado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-714456f4 e-flex e-con-boxed e-con e-parent\" data-id=\"714456f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9bbe67 elementor-widget elementor-widget-spacer\" data-id=\"6d9bbe67\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1dac56db e-flex e-con-boxed e-con e-parent\" data-id=\"1dac56db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2b5000 elementor-widget elementor-widget-heading\" data-id=\"3a2b5000\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5370d4d1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"5370d4d1\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13292 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-data category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"278\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/pic_2855_40197888_0_14090500_300.jpg\" class=\"attachment-medium size-medium wp-image-13293 lazyload\" alt=\"How Does Higher Education Procurement Work?\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/278;\" \/><\/div><\/a>\n\t\t\t\t<div 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2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12104 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts category-blog-post category-educator_perspective category-education-sales-and-marketing-resources tag-higher-education tag-impacts-on-higher-education tag-meredith-biesinger\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg\" class=\"attachment-medium size-medium wp-image-12112 lazyload\" alt=\"\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1024x536.jpg 1024w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-768x402.jpg 768w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1536x804.jpg 1536w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-2048x1072.jpg 2048w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" data-original-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover how traditional and non-traditional students are reshaping higher education, plus the opportunities this shift creates for education vendors.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" aria-label=\"Read more about How Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17683 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-sales category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"190\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/09\/pic_2855_40198644_0_14149430_300.jpg\" class=\"attachment-medium size-medium wp-image-17684 lazyload\" alt=\"RFP for Schools: A Complete Guide for Vendors To Win More Bids\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/190;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" target=&quot;_blank&quot;>\n\t\t\t\tRFP for Schools: A Complete Guide for Vendors To Win More Bids\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Learn how education vendors can navigate school RFPs, craft winning proposals, and use data-driven insights to boost success and secure more contracts.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" aria-label=\"Read more about RFP for Schools: A Complete Guide for Vendors To Win More Bids\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-19a1240b e-flex e-con-boxed e-con e-parent\" data-id=\"19a1240b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a7f958 elementor-widget elementor-widget-spacer\" data-id=\"64a7f958\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1c0b3c45 e-con-full e-flex e-con e-parent\" data-id=\"1c0b3c45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c00685e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c00685e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-46d3f37c e-flex e-con-boxed e-con e-parent\" data-id=\"46d3f37c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7a294f elementor-widget elementor-widget-spacer\" data-id=\"1f7a294f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover strategies for effective marketing to schools, including the importance of strategic timing, relationship-building, and personalized outreach.<\/p>\n","protected":false},"author":5,"featured_media":14643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[2160,2073,2164,5],"tags":[],"class_list":["post-14642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-education-marketing","category-popular","category-education-sales-and-marketing-resources"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/14642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=14642"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/14642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media\/14643"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=14642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=14642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=14642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}