{"id":14689,"date":"2024-11-22T08:52:18","date_gmt":"2024-11-22T15:52:18","guid":{"rendered":"https:\/\/agile-ed.com\/?p=14689"},"modified":"2024-12-10T15:14:19","modified_gmt":"2024-12-10T22:14:19","slug":"preparing-for-a-potential-tiktok-ban-how-education-marketers-can-stay-connected-and-resilient","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/preparing-for-a-potential-tiktok-ban-how-education-marketers-can-stay-connected-and-resilient\/","title":{"rendered":"Preparing for a Potential TikTok Ban: How Education Marketers Can Stay Connected and Resilient"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14689\" class=\"elementor elementor-14689\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-40fdfe4d elementor-section-height-min-height 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elementor-widget-post-info\" data-id=\"da2e70c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d11831 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/2024\/11\/22\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 22, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e2c2c1f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/author\/mbinkleyjonesagile-ed-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMcKenzie Binkley-Jones\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f7f2b3 premium-tcloud__row elementor-widget elementor-widget-premium-tcloud\" data-id=\"65f7f2b3\" data-element_type=\"widget\" data-settings=\"{&quot;words_order&quot;:&quot;default&quot;,&quot;new_tab&quot;:&quot;yes&quot;,&quot;colors_select&quot;:&quot;random-light&quot;,&quot;fsize_scale&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"premium-tcloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"premium-tcloud-container premium-tcloud-default premium-tcloud-hidden\" data-chart=\"{&quot;wordsArr&quot;:[[&quot;Blog Post&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales-and-marketing-resources\\\/blog-post\\\/&quot;,&quot;Blog Post&quot;,1],[&quot;Education Marketing&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-marketing\\\/&quot;,&quot;Education Marketing&quot;,1]]}\">\n\n\t\t\t\t<div class=\"premium-tcloud-canvas-container\">\n\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales-and-marketing-resources\/blog-post\/\" title=\"Blog Post\" target=\"_blank\">Blog Post<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-marketing\/\" title=\"Education Marketing\" target=\"_blank\">Education Marketing<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a910f75 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4a910f75\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Preparing for a Potential TikTok Ban: How Education Marketers Can Stay Connected and Resilient<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-45e3fa45 e-flex e-con-boxed e-con e-parent\" data-id=\"45e3fa45\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4688fb4 elementor-widget elementor-widget-text-editor\" data-id=\"4688fb4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>TikTok has become a valuable platform for education-focused companies to connect with students, educators, and schools through engaging content. However, with the possibility of a TikTok ban still on the horizon, you may be wondering how your strategies could be impacted and in what other ways you can stay connected with your audience.<\/p><p>Read on for a closer look at where the potential TikTok ban stands, how it could affect your outreach in the sector, and what your business can do to adapt.<\/p><h2>Why Is a TikTok Ban Being Considered?<\/h2><p>TikTok\u2014a social media platform that allows users to create and share short videos\u2014has become a major channel for marketers. In fact, Adobe reports that <a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/using-tiktok-as-a-search-engine#\" target=\"_blank\" rel=\"noopener\"><strong>54% of businesses<\/strong><\/a> have used TikTok to promote their brand, posting an average of nine times per month. Despite its impact, discussions about a potential ban have emerged, and it&#8217;s important to understand why.<\/p><p>TikTok is owned by ByteDance, a Chinese company, which has raised concerns about data privacy, national security, and user safety among U.S. lawmakers. They fear the Chinese government could pressure ByteDance to hand over data on <a href=\"https:\/\/www.bbc.com\/news\/technology-53476117\" target=\"_blank\" rel=\"noopener\"><strong>TikTok&#8217;s 170 million U.S. users<\/strong><\/a>, according to the BBC. While TikTok representatives insist this isn&#8217;t the case, a bill was signed into law, setting the stage for a potential ban on the app.<\/p><p>What does the public think? According to the Pew Research Center, support for a U.S. government ban on TikTok has <strong><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/09\/05\/support-for-a-us-tiktok-ban-continues-to-decline-and-half-of-adults-doubt-it-will-happen\/\" target=\"_blank\" rel=\"noopener\">dropped to 32%<\/a><\/strong>\u2014down from 38% in fall 2023 and 50% in March 2023.<\/p><p>While legislation is still uncertain and public opinion generally favors TikTok, the issues go beyond the potential loss of a marketing platform for education businesses. Schools and educational institutions are highly sensitive to student privacy and data security, which has led some to restrict or block TikTok on their networks. This makes it important to recognize the potential impact of a ban, whether at the federal level or simply as an institutional policy.<\/p><h2>How a TikTok Ban Could Impact Education Marketing Strategies<\/h2><p>TikTok has quickly become a popular social media platform for raising awareness, showcasing offerings, and engaging audiences\u2014especially among younger audiences and Gen Z. But what would a ban mean for your <a href=\"https:\/\/agile-ed.com\/resources\/how-to-market-to-schools-aligning-efforts-with-institutional-needs\/\" target=\"_blank\" rel=\"noopener\"><strong>marketing efforts in the sector<\/strong><\/a>?<\/p><ul><li><strong>Loss of direct student engagement:<\/strong> TikTok&#8217;s user-friendly, video-based format is a great way to connect with students. With a ban, you may lose an engaging channel for reaching young people where they&#8217;re most active.<\/li><li><strong>Reduced organic reach<\/strong>: TikTok&#8217;s unique algorithm makes it easier for content to go viral organically. If banned, you might struggle to replicate that organic reach on other platforms.<\/li><li><strong>Increased costs for paid alternatives:<\/strong> With fewer organic reach options, you may need to rely more on paid social channels. This can increase marketing costs\u2014especially if you buy ads on platforms like YouTube, Instagram, or Snapchat to regain visibility.<\/li><\/ul><p>\u00a0<\/p><div class=\"inlineImageWrapper\" style=\"padding-right: 3px; float: left; margin: 10px !important; width: 100% !important; height: auto !important;\"><figure style=\"margin: 0px!important; font-style: italic!important;\"><img decoding=\"async\" id=\"14102340\" class=\"inlineImage lazyload\" data-src=\"https:\/\/pictures.brafton.com\/x_0_0_0_14102340_800.jpg\" alt=\"Speech bubbles with &quot;social media&quot;\" width=\"100%\" height=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>There are several alternative platforms and strategies to stay connected with schools, students, and educators.<\/figure><\/div><h2>Alternative Marketing Channels To Stay Connected<\/h2><p>If TikTok is no longer an option, where can you turn? Here are several alternative platforms and strategies to stay connected with schools, students, and educators:<\/p><ul><li><strong>Instagram: <\/strong>A favorite among students and teachers alike, Instagram offers photo, video, and story features similar to TikTok. And with Instagram Reels, you can continue sharing short, engaging videos.<\/li><li><strong>YouTube:<\/strong> YouTube remains a powerful platform for video content where you can share longer videos, instructional content, and relevant testimonials.<\/li><li><strong>Email Marketing:<\/strong> Though it doesn&#8217;t reach students directly, email marketing is a go-to approach for connecting with teachers, administrators, and decision-makers. It&#8217;s an effective way to deliver valuable content, case studies, and product updates right to their inboxes.<\/li><li><strong>Educational Partnerships:<\/strong> Build partnerships with educators and schools through virtual workshops, training sessions, or webinars to boost your brand presence in classrooms over time.<\/li><\/ul><p>\u00a0<\/p><p>Ultimately, an omnichannel marketing strategy lets you connect with your audience across multiple touchpoints\u2014so losing one platform won&#8217;t disrupt your reach.<\/p><h2>5 Ways To Build a More Resilient Marketing Strategy<\/h2><p>Whether the TikTok ban happens or not, this evolving legislation serves as a reminder not to rely too heavily on one platform for outreach. Consider the following best practices to <a href=\"https:\/\/agile-ed.com\/resources\/5-strategies-for-marketing-to-schools\/\" target=\"_blank\" rel=\"noopener\"><strong>create a more resilient and adaptable marketing strategy<\/strong><\/a> overall:<\/p><h3>1. Develop a Cross-Channel Strategy<\/h3><p>Spread your content across multiple platforms, so a potential ban won&#8217;t derail your entire campaign. Sharing videos on both Instagram and YouTube keeps your reach steady if TikTok becomes off-limits.<\/p><h3>2. Focus on Content Quality<\/h3><p>Great content speaks for itself. Create videos, infographics, and guides that are both informative and visually appealing. These can easily be repurposed across channels to keep your audience engaged.<\/p><h3>3. Stay Updated on Trends<\/h3><p>Social media trends shift fast, so staying in the know helps you adjust to changes in your audience&#8217;s behavior. If short-form videos keep trending, you might double down on features like Reels or Shorts on other platforms.<\/p><h3>4. Leverage First-Party Data<\/h3><p>Social media is great for reach, but <strong><a href=\"https:\/\/agile-ed.com\/resources\/strengthening-connections-with-educational-leaders-overcoming-challenges-and-strategies-for-success\/\" target=\"_blank\" rel=\"noopener\">building a direct connection with your audience<\/a><\/strong> is key. Encourage email sign-ups, webinar registrations, and whitepaper downloads to build a more direct line to your target customers and reduce dependence on any single platform.<\/p><h3>5. Experiment With New Platforms<\/h3><p>Keep an eye on emerging platforms that might gain popularity if TikTok is banned. Apps like Lemon8 and BeReal are gaining traction and may become new ways to connect with younger audiences.<\/p><h2>Strengthen Your Omnichannel Strategy With Education Data<\/h2><p>With the potential TikTok ban looming, education solution providers can stay ahead by diversifying their marketing and adopting an omnichannel approach. <a href=\"https:\/\/agile-ed.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Agile Education Marketing<\/strong><\/a> offers insights from a database of over seven million educators, helping you reach audiences across platforms. Our data-driven strategies ensure your brand maintains visibility and engagement with the education community through targeted, multi-channel marketing.<\/p><p>Ready to leverage the power of education data and an omnichannel outreach strategy? <a href=\"https:\/\/agile-ed.com\/contact-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Reach out today<\/strong><\/a> to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-52c48ca6 e-flex e-con-boxed e-con e-parent\" data-id=\"52c48ca6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-31abef8c e-con-full e-flex e-con e-child\" data-id=\"31abef8c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2165bbe6 elementor-widget elementor-widget-image\" data-id=\"2165bbe6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"459\" height=\"432\" src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/08\/Kenzie-Binkley-Jones.jpg\" class=\"attachment-large size-large wp-image-13785\" alt=\"\" srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/08\/Kenzie-Binkley-Jones.jpg 459w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/08\/Kenzie-Binkley-Jones-300x282.jpg 300w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7bf1c3e4 e-con-full e-flex e-con e-child\" data-id=\"7bf1c3e4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-405bd4db elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"405bd4db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Author<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e06c1 elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"16e06c1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">McKenzie Binkley-Jones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355e4ca9 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"355e4ca9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f3cbfed\" href=\"https:\/\/www.linkedin.com\/in\/alisonmnewcomb\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-540deeb6 e-con-full e-flex e-con e-child\" data-id=\"540deeb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31676a7f elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31676a7f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>McKenzie, Marketing Coordinator at <span style=\"color: #008080;\">Agile Education Marketing<\/span>, is a social media and campaign coordinator with over six years of experience in marketing, branding, and design. Prior to Agile, she&#8217;s held various roles in creative advertising, coached volleyball and basketball, and taught art for one year in a rural school district. She earned her Bachelor of Fine Arts degree from Colorado State University-Pueblo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-894542f e-flex e-con-boxed e-con e-parent\" data-id=\"894542f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5306af2 elementor-widget elementor-widget-spacer\" data-id=\"5306af2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6cae7d95 e-flex e-con-boxed e-con e-parent\" data-id=\"6cae7d95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb9edc6 elementor-widget elementor-widget-heading\" data-id=\"2bb9edc6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d6a9b elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"f2d6a9b\" 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students.<\/p>\n","protected":false},"author":10,"featured_media":14690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[2160,2073,2164,5,15],"tags":[],"class_list":["post-14689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-education-marketing","category-popular","category-education-sales-and-marketing-resources","category-tools-you-can-use"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/14689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=14689"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/14689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media\/14690"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=14689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=14689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=14689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}