{"id":14916,"date":"2024-12-30T16:58:42","date_gmt":"2024-12-30T23:58:42","guid":{"rendered":"https:\/\/agile-ed.com\/?p=14916"},"modified":"2025-08-15T11:49:00","modified_gmt":"2025-08-15T17:49:00","slug":"developing-a-state-specific-sales-outreach-strategy-for-the-b2e-market","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/developing-a-state-specific-sales-outreach-strategy-for-the-b2e-market\/","title":{"rendered":"Developing a State-Specific Sales Outreach Strategy for the B2E Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14916\" class=\"elementor elementor-14916\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-625ad520 elementor-section-height-min-height elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"625ad520\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13e981e8\" data-id=\"13e981e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9a83c7f e-grid e-con-full e-con e-parent\" data-id=\"9a83c7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee616e elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"4ee616e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d11831 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/2024\/12\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 30, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e2c2c1f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/author\/anewcombagile-ed-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAli Newcomb\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a09eaa5 premium-tcloud__row elementor-widget elementor-widget-premium-tcloud\" data-id=\"6a09eaa5\" data-element_type=\"widget\" data-settings=\"{&quot;words_order&quot;:&quot;default&quot;,&quot;new_tab&quot;:&quot;yes&quot;,&quot;colors_select&quot;:&quot;random-light&quot;,&quot;fsize_scale&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"premium-tcloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"premium-tcloud-container premium-tcloud-default premium-tcloud-hidden\" data-chart=\"{&quot;wordsArr&quot;:[[&quot;Blog Post&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales-and-marketing-resources\\\/blog-post\\\/&quot;,&quot;Blog Post&quot;,1],[&quot;Education Sales&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales\\\/&quot;,&quot;Education Sales&quot;,1]]}\">\n\n\t\t\t\t<div class=\"premium-tcloud-canvas-container\">\n\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales-and-marketing-resources\/blog-post\/\" title=\"Blog Post\" target=\"_blank\">Blog Post<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales\/\" title=\"Education Sales\" target=\"_blank\">Education Sales<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47589356 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"47589356\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Developing a State-Specific Sales Outreach Strategy for the B2E Market<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-641beb98 e-flex e-con-boxed e-con e-parent\" data-id=\"641beb98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b532c2 elementor-widget elementor-widget-text-editor\" data-id=\"55b532c2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\u00a0<\/p>\n\n<p>Success in the <strong>Business-to-Education (B2E)<\/strong> market hinges on reaching the right educational leaders at the right time. But, a one-size-fits-all sales approach won&#8217;t cut it\u2014especially as the sector becomes more competitive. Each state has its own regulations, funding structures, and educational priorities, making state-specific strategies essential.<\/p>\n\n<p>Read on to discover how you can tailor your outreach to align with local dynamics, empowering you to connect with decision-makers and optimize your sales efforts in diverse educational landscapes.<\/p>\n\n<h2 class=\"wp-block-heading\">How State Policies Shape B2E Sales Strategies<\/h2>\n\n<p>Successfully navigating the B2E sales process starts with understanding the unique landscape of each state. State policies\u2014such as funding structures or curriculum requirements\u2014directly influence <a href=\"https:\/\/agile-ed.com\/resources\/insights-on-education-purchasing-priorities-for-the-2024-to-2025-school-year\/\" target=\"_blank\" rel=\"noopener\"><strong>educational priorities<\/strong><\/a> and how schools allocate resources. With regulations varying from state to state, staying informed is crucial.<\/p>\n\n<p>For example, California&#8217;s school funding structure saw a <strong><a href=\"https:\/\/www.cde.ca.gov\/nr\/el\/le\/yr23ltr0112b.asp\" target=\"_blank\" rel=\"noopener\">per-pupil increase to $23,723 in 2023<\/a><\/strong>, reflecting the state&#8217;s focus on enhancing educational resources and equity. On top of that, local education trends, like the push for digital tools or shifting student expectations, shape the solutions schools seek. New York State, for instance, requires districts to <a href=\"https:\/\/www.nysed.gov\/edtech\/district-technology-planning\" target=\"_blank\" rel=\"noopener\"><strong>develop instructional technology plans<\/strong><\/a>, ensuring effective technology integration and promoting digital literacy.<\/p>\n\n<p>Educational leaders, from district superintendents to state administrators, have needs that ultimately vary by region. Understanding these nuances is key to making a meaningful connection, and tailoring your messaging to local challenges ensures your outreach resonates with these decision-makers.<\/p>\n\n<h2 class=\"wp-block-heading\">4 State-Specific Sales Strategies for Maximum Impact<\/h2>\n\n<p>Let&#8217;s take a closer look at the key components of successful <a href=\"https:\/\/agile-ed.com\/resources\/5-strategies-for-marketing-to-schools\/\" target=\"_blank\" rel=\"noopener\"><strong>state-specific outreach strategies<\/strong><\/a>:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Lean on Data-Driven Insights<\/h3>\n\n<p>Partnering with a trusted education data provider, like <a href=\"https:\/\/agile-ed.com\/services\/education-data\/\" target=\"_blank\" rel=\"noopener\"><strong>Agile Education Marketing<\/strong><\/a>, helps you uncover insights to empower your engagement. Analyzing state-specific education data\u2014from student enrollment numbers to digital tool adoption rates and funding trends\u2014provides a clearer picture of each state&#8217;s educational landscape. This allows you to identify where schools need the most support and tailor your solutions to those areas.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Tailor Messaging to Local Needs<\/h3>\n\n<p>States each have their own set of policies, challenges, and goals, so your outreach should speak directly to those local nuances. If a state is championing digital literacy, highlight how your solution supports seamless tech integration. If the focus is on adapting the curriculum, show how your product aligns with those shifts. McKinsey &amp; Company reports that companies who excel at personalization earn <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\"><strong>40% more revenue<\/strong><\/a> from engagement than those who don&#8217;t.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Build Relationships With Local Stakeholders<\/h3>\n\n<p>Work with local educational leaders, policymakers, and influencers to strengthen your credibility and gain valuable insights. These relationships help you stay informed about the state&#8217;s evolving needs and equip you to make your solution the best fit. <strong><a href=\"https:\/\/agile-ed.com\/resources\/how-to-become-a-vendor-for-schools-steps-to-success-and-long-term-partnerships\/\" target=\"_blank\" rel=\"noopener\">This also builds long-term partnerships<\/a><\/strong> that foster trust and collaboration.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Align Engagement With State Budgets and Timelines<\/h3>\n\n<p>States each have their own budget cycles and resource allocation timelines. Understanding these rhythms means you can time your outreach to match their planning periods. For instance, many states wrap up their budget planning in the spring, so reaching out in the fall puts you in a prime position for the next funding cycle.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/pictures.brafton.com\/x_0_0_0_14003820_800.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<h2 class=\"wp-block-heading\">Navigating State Outreach Successfully and Building Lasting Connections<\/h2>\n\n<p>To drive real results, keep these best practices in mind when engaging state-specific decision-makers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Demonstrate value early: <\/strong>Share success stories from similar districts to demonstrate how your solution can clearly address state-specific challenges.<\/li>\n\n<li><strong>Offer customized solutions: <\/strong>Present flexible options that can be tailored to a state&#8217;s unique requirements, showing your product can adapt to local needs.<\/li>\n\n<li><strong>Engage with local advocates: <\/strong>Collaborate with local influencers or thought leaders to amplify your message and increase credibility within the state.<\/li>\n\n<li><strong>Stay persistent, not pushy: <\/strong>Follow up consistently with value-added information, but try not to overwhelm potential customers\u2014you want to find a balance between persistence and respect.<\/li>\n<\/ul>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d8e8a elementor-widget elementor-widget-image\" data-id=\"d3d8e8a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/be-buyer-aware-ebook\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"613\" src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg\" class=\"attachment-large size-large wp-image-16624\" alt=\"\" srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg 793w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-300x232.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-768x594.jpg 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6634a elementor-widget elementor-widget-text-editor\" data-id=\"0f6634a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">How To Measure and Improve Your Outreach Strategy<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Ready to launch your state-specific sales outreach strategy? Here&#8217;s how you can measure success and fine-tune your approach:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Set clear goals: <\/strong>Identify your key objectives, like response rates or product adoption, in specific districts.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Leverage analytics: <\/strong>Track engagement across emails, social media, and your website to gauge interest.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Gather feedback: <\/strong>Use surveys to see how well your messaging <a href=\"https:\/\/agile-ed.com\/resources\/how-to-market-to-schools-aligning-efforts-with-institutional-needs\/\" target=\"_blank\" rel=\"noopener\"><strong>aligns with decision-makers&#8217; needs<\/strong><\/a>.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Monitor progress: <\/strong>Regularly review your chosen metrics and adjust your strategy to stay on course.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Refine your approach: <\/strong>Use data insights to continuously improve your outreach and stay aligned with evolving state goals.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:spacer {\"height\":\"30px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Elevate State-Specific Outreach With Data-Driven Insights<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Incorporating state-specific needs and using data-driven insights are essential for crafting effective B2E sales outreach. By aligning your approach with local educational goals, you can create more impactful connections and drive meaningful results.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To help elevate your efforts, Agile Education Marketing is here to equip you with powerful education data for targeted, omnichannel outreach that resonates with key decision-makers\u2014at the right time in their school purchasing cycles.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ready to invest in customized state strategies to maximize your next B2E campaign? <a href=\"https:\/\/agile-ed.com\/contact-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Reach out today<\/strong><\/a> to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7f960851 e-flex e-con-boxed e-con e-parent\" data-id=\"7f960851\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-357f72ea e-con-full e-flex e-con e-child\" data-id=\"357f72ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-220da6a9 elementor-widget elementor-widget-image\" data-id=\"220da6a9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"730\" height=\"666\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213.jpg\" class=\"attachment-large size-large wp-image-15831 lazyload\" alt=\"Ali Newcomb author img\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213.jpg 730w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213-300x274.jpg 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 730px; --smush-placeholder-aspect-ratio: 730\/666;\" data-original-sizes=\"(max-width: 730px) 100vw, 730px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-11e4cf72 e-con-full e-flex e-con e-child\" data-id=\"11e4cf72\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9c1a4e elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6e9c1a4e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Author<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2d8ed6 elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c2d8ed6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ali Newcomb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dae3320 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2dae3320\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f3cbfed\" href=\"https:\/\/www.linkedin.com\/in\/alisonmnewcomb\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-47ce595c e-con-full e-flex e-con e-child\" data-id=\"47ce595c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a8f29e elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"41a8f29e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ali, VP of Marketing at <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/agile-ed.com\/\" target=\"_blank\" rel=\"noopener\">Agile Education Marketing<\/a><\/span>, is a strategy development specialist with over 20 years of experience in the education market. Prior to joining Agile, she held leadership roles at Pearson, McGraw-Hill, and InsideTrack and earned her Master of Business Administration from the University of Colorado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-75f51ca e-flex e-con-boxed e-con e-parent\" data-id=\"75f51ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec02a81 elementor-widget elementor-widget-spacer\" data-id=\"4ec02a81\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-445140d1 e-flex e-con-boxed e-con e-parent\" data-id=\"445140d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a62e5d elementor-widget elementor-widget-heading\" data-id=\"55a62e5d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ef5780 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"56ef5780\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13292 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-data category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"278\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/pic_2855_40197888_0_14090500_300.jpg\" class=\"attachment-medium size-medium wp-image-13293 lazyload\" alt=\"How Does Higher Education Procurement Work?\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/278;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Does Higher Education Procurement Work?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Read on and unlock the secrets of higher education procurement, including insights and best practices to boost your marketing strategy in the sector.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" aria-label=\"Read more about How Does Higher Education Procurement Work?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 22, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12104 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts category-blog-post category-educator_perspective category-education-sales-and-marketing-resources tag-higher-education tag-impacts-on-higher-education tag-meredith-biesinger\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg\" class=\"attachment-medium size-medium wp-image-12112 lazyload\" alt=\"\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1024x536.jpg 1024w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-768x402.jpg 768w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1536x804.jpg 1536w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-2048x1072.jpg 2048w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" data-original-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover how traditional and non-traditional students are reshaping higher education, plus the opportunities this shift creates for education vendors.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" aria-label=\"Read more about How Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17683 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-sales category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"190\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/09\/pic_2855_40198644_0_14149430_300.jpg\" class=\"attachment-medium size-medium wp-image-17684 lazyload\" alt=\"RFP for Schools: A Complete Guide for Vendors To Win More Bids\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/190;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" target=&quot;_blank&quot;>\n\t\t\t\tRFP for Schools: A Complete Guide for Vendors To Win More Bids\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Learn how education vendors can navigate school RFPs, craft winning proposals, and use data-driven insights to boost success and secure more contracts.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" aria-label=\"Read more about RFP for Schools: A Complete Guide for Vendors To Win More Bids\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-20ff0b3e e-flex e-con-boxed e-con e-parent\" data-id=\"20ff0b3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fe3aa4 elementor-widget elementor-widget-spacer\" data-id=\"43fe3aa4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-61b5f22 e-con-full e-flex e-con e-parent\" data-id=\"61b5f22\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716ea9ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"716ea9ae\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-da09abe e-flex e-con-boxed e-con e-parent\" data-id=\"da09abe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d107097 elementor-widget elementor-widget-spacer\" data-id=\"3d107097\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how to tailor your B2E sales outreach with state-specific strategies, data-driven insights, and personalized messaging for educational leaders.<\/p>\n","protected":false},"author":5,"featured_media":14917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[2160,2556,2164,5,15],"tags":[],"class_list":["post-14916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-education-sales","category-popular","category-education-sales-and-marketing-resources","category-tools-you-can-use"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/14916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=14916"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/14916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media\/14917"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=14916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=14916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=14916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}