{"id":15333,"date":"2025-03-12T14:55:39","date_gmt":"2025-03-12T20:55:39","guid":{"rendered":"https:\/\/agile-ed.com\/?p=15333"},"modified":"2025-08-15T11:46:55","modified_gmt":"2025-08-15T17:46:55","slug":"how-well-do-you-know-the-k-12-market-strategies-to-connect-and-thrive-in-education","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/how-well-do-you-know-the-k-12-market-strategies-to-connect-and-thrive-in-education\/","title":{"rendered":"How Well Do You Know the K-12 Market? Strategies To Connect and Thrive in Education"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15333\" class=\"elementor elementor-15333\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b15d49e elementor-section-height-min-height elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"2b15d49e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f0ecc66\" data-id=\"7f0ecc66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ef5e5dc e-grid e-con-full e-con e-parent\" data-id=\"ef5e5dc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1030f266 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"1030f266\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d11831 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/2025\/03\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 12, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e2c2c1f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/author\/agile-education-marketing\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAgile Education Marketing\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ead9484 premium-tcloud__row elementor-widget elementor-widget-premium-tcloud\" data-id=\"1ead9484\" data-element_type=\"widget\" data-settings=\"{&quot;words_order&quot;:&quot;default&quot;,&quot;new_tab&quot;:&quot;yes&quot;,&quot;colors_select&quot;:&quot;random-light&quot;,&quot;fsize_scale&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"premium-tcloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"premium-tcloud-container premium-tcloud-default premium-tcloud-hidden\" data-chart=\"{&quot;wordsArr&quot;:[[&quot;Blog Post&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales-and-marketing-resources\\\/blog-post\\\/&quot;,&quot;Blog Post&quot;,1],[&quot;Education Sales&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales\\\/&quot;,&quot;Education Sales&quot;,1]]}\">\n\n\t\t\t\t<div class=\"premium-tcloud-canvas-container\">\n\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales-and-marketing-resources\/blog-post\/\" title=\"Blog Post\" target=\"_blank\">Blog Post<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales\/\" title=\"Education Sales\" target=\"_blank\">Education Sales<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f99ee6 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14f99ee6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Well Do You Know the K-12 Market? Strategies To Connect and Thrive in Education<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-74106fa8 e-flex e-con-boxed e-con e-parent\" data-id=\"74106fa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb4b3e9 elementor-widget elementor-widget-text-editor\" data-id=\"6cb4b3e9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Engaging with schools today requires a deep understanding of the complex and ever-evolving K-12 market. And reaching the right decision-makers can be a challenge, especially since they&#8217;re spread across different roles and often constrained by tight budgets.<\/p><p>By gaining insight into the needs, trends, and pain points of the K-12 sector, you can innovate solutions and craft more personalized outreach that truly resonates with educators. Read on to better understand the K-12 market and equip yourself to build stronger connections and drive greater impact in the classroom.<\/p><h2>A Look at the K-12 Market Today<\/h2><p>As the K-12 education landscape evolves, these changes directly impact how education solutions are adopted and implemented. For instance, ongoing <strong><a href=\"https:\/\/agile-ed.com\/resources\/how-to-prepare-and-stay-positive-during-policy-shifts-in-higher-education\/\" target=\"_blank\" rel=\"noopener\">policy shifts<\/a><\/strong>, including talks about <strong><a href=\"https:\/\/www.nea.org\/nea-today\/all-news-articles\/how-dismantling-department-education-would-harm-students\" target=\"_blank\" rel=\"noopener\">dismantling the U.S. Department of Education<\/a><\/strong>, could significantly alter funding and regulatory frameworks.<\/p><p>At the same time, the surge in online learning is driving an increased demand for digital tools. In fact, the 2023-24 school year saw K-12 districts accessing an average of <strong><a href=\"https:\/\/www.statista.com\/statistics\/1447227\/average-number-of-edtech-tools-used-per-k-12-district-us\/#\" target=\"_blank\" rel=\"noopener\">2,739 EdTech tools<\/a><\/strong>, with that number only continuing to rise, according to Statista.<\/p><p>However, technology access disparities persist, with an estimated <strong><a href=\"https:\/\/www.benton.org\/blog\/department-educations-plan-close-three-edtech-divides\" target=\"_blank\" rel=\"noopener\">15\u201316 million K-12 learners<\/a><\/strong> lacking reliable, high-speed broadband and the necessary tools for at-home learning, according to the Benton Institute for Broadband &amp; Society. This highlights the ongoing need for equitable solutions, particularly for underserved communities.<\/p><p>Moreover, the debate over school choice policies, such as voucher programs, is reshaping enrollment patterns and funding allocations. This is crucial, as many schools have seen enrollment declines in recent years. For example, from fall 2013 to fall 2023, public pre-K-8 enrollment dropped by about 3.7%, from <strong><a href=\"https:\/\/www.highereddive.com\/news\/k12-enrollment-higher-education-future\/735721\/\" target=\"_blank\" rel=\"noopener\">35.3 million students to 33.9 million<\/a><\/strong>, as reported by Higher Ed Dive.<\/p><p><strong>Ultimately, schools are under significant pressure and working with limited budgets, making it harder than ever to capture their attention. This means staying up-to-date on sector trends and directly addressing their needs is key to making your solutions stand out.<\/strong><\/p><h2>Aligning K-12 Solutions With the Real Needs of Educators and Administrators<\/h2><p>The K-12 market involves a diverse mix of leaders, from individual schools and state boards of education to educators on the ground. Each of these players holds different levels of influence in the decision-making process. While superintendents, principals, and district-level decision-makers often hold the purse strings, everyday users\u2014such as teachers, department heads, and IT leaders\u2014have substantial sway. They understand the challenges firsthand and can be strong advocates, helping influence those with the final purchasing power.<\/p><p>But success isn&#8217;t just about knowing <em>who<\/em> you&#8217;re talking to\u2014it&#8217;s about <strong><a href=\"https:\/\/agile-ed.com\/resources\/how-to-market-to-schools-aligning-efforts-with-institutional-needs\/\" target=\"_blank\" rel=\"noopener\">knowing what to discuss<\/a><\/strong>. The key is showing decision-makers how your solution directly addresses the critical issues schools face, such as:<\/p><ul><li>Resource shortages.<\/li><li>Student engagement.<\/li><li>Data management.<\/li><li>Technology integration and access.<\/li><li>Inefficiencies and overwhelming workloads.<\/li><li>Student mental health and well-being.<\/li><\/ul><p>To truly engage in the K-12 space, you need to align your product, services, and outreach with the <a href=\"https:\/\/agile-ed.com\/resources\/strategies-for-selling-to-teachers-and-meeting-school-needs\/\" target=\"_blank\" rel=\"noopener\"><strong>specific needs of your audience<\/strong><\/a>\u2014whether that&#8217;s administrators, educators, or anyone in between. By doing so, you&#8217;ll not only address their challenges but also drive real improvements for both students and staff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7ecaf elementor-widget elementor-widget-image\" data-id=\"8e7ecaf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/be-buyer-aware-ebook\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"793\" height=\"613\" src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg\" class=\"attachment-large size-large wp-image-16624\" alt=\"\" srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg 793w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-300x232.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-768x594.jpg 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13430ac elementor-widget elementor-widget-text-editor\" data-id=\"13430ac\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>5 Strategies to Stand Out in the Evolving K-12 Market<\/h2><p>Looking to\u00a0<a href=\"https:\/\/agile-ed.com\/resources\/how-to-sell-your-product-to-schools\/\" target=\"_blank\" rel=\"noopener\"><strong>enhance your presence and engagement<\/strong><\/a>\u00a0in the changing K-12 market? Here are five strategies you can adopt to make a real impact:<\/p><h3>1. Leverage Data to Personalize Outreach<\/h3><p>Personalizing your outreach with\u00a0<strong><a href=\"https:\/\/agile-ed.com\/resources\/using-data-wisely\/\" target=\"_blank\" rel=\"noopener\">comprehensive education data<\/a><\/strong>\u00a0is one of the most powerful ways to capture the attention of K-12 decision-makers. By diving into school performance data, student demographics, and district priorities you can craft messaging that&#8217;s more relevant to each audience.<\/p><h3>2. Focus on Building Relationships, Not Just Sales<\/h3><p>Success in the K-12 market is about\u00a0<strong><a href=\"https:\/\/agile-ed.com\/resources\/how-to-become-a-vendor-for-schools-steps-to-success-and-long-term-partnerships\/\" target=\"_blank\" rel=\"noopener\">building lasting relationships<\/a><\/strong>, not just closing deals. When you position yourself as a trusted partner, you&#8217;re more likely to win long-term loyalty. Foster stronger relationships by staying in regular contact with your education partners, offering ongoing support, and serving as a sounding board for their challenges.<\/p><h3>3. Offer Free Trials or Pilot Programs<\/h3><p>Free trials or pilot programs give schools a chance to experience firsthand how your solution can make a difference without any upfront commitment. Be sure to set clear, measurable goals during the trial so both you and the school can track the impact your solution has.<\/p><h3>4. Highlight Evidence of Success With Similar Institutions<\/h3><p>In the same vein, let your success stories do the talking. Highlighting the positive outcomes your solution has delivered to similar institutions\u2014through detailed case studies or testimonials\u2014adds credibility and shows you can deliver results. This makes a more compelling case for your product.<\/p><h3>5. Support Professional Development and Training<\/h3><p>Empower educators to confidently use your solution by offering easy-to-access training, webinars, or in-person sessions. This ensures smooth implementation and demonstrates your commitment to the school&#8217;s overall growth.<\/p><h2>Boost Your K-12 Outreach With Education Data<\/h2><p>A deep understanding of the K-12 market&#8217;s challenges and needs sets your business up for success. The more insights you have, the better you can tailor your marketing and drive solution adoption.<\/p><p>Partnering with Agile Education Marketing gives you access to comprehensive\u00a0<strong><a href=\"https:\/\/agile-ed.com\/services\/education-data\/explore-our-k12-data\/\" target=\"_blank\" rel=\"noopener\">K-12 education data<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/agile-ed.com\/services\/data-products\/prospector\/\" target=\"_blank\" rel=\"noopener\">updated contact lists<\/a><\/strong>, and expertise in\u00a0<strong><a href=\"https:\/\/agile-ed.com\/services\/engagement\/digital-marketing-advertising\/\" target=\"_blank\" rel=\"noopener\">omnichannel marketing strategies<\/a><\/strong>\u2014helping you refine your outreach and build stronger connections with K-12 decision-makers. Our robust education data solutions can amplify your impact and make your solutions stand out.<\/p><p>Ready to elevate your outreach? Discover\u00a0<strong><a href=\"https:\/\/agile-ed.com\/services\/education-data\/explore-our-k12-data\/\" target=\"_blank\" rel=\"noopener\">K-12 Data Licenses<\/a><\/strong>\u00a0to help you connect with the right decision-makers, or\u00a0<strong><a href=\"https:\/\/agile-ed.com\/contact-2\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a><\/strong>\u00a0today to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a228a8f e-flex e-con-boxed e-con e-parent\" data-id=\"a228a8f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0005c30 elementor-widget elementor-widget-spacer\" data-id=\"0005c30\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6bfffcd5 e-flex e-con-boxed e-con e-parent\" data-id=\"6bfffcd5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c51864d elementor-widget elementor-widget-heading\" data-id=\"2c51864d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762229b5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"762229b5\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13292 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-data category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"278\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/pic_2855_40197888_0_14090500_300.jpg\" class=\"attachment-medium size-medium wp-image-13293 lazyload\" alt=\"How Does Higher Education Procurement Work?\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/278;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Does Higher Education Procurement Work?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Read on and unlock the secrets of higher education procurement, including insights and best practices to boost your marketing strategy in the sector.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" aria-label=\"Read more about How Does Higher Education Procurement Work?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 22, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12104 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts category-blog-post category-educator_perspective category-education-sales-and-marketing-resources tag-higher-education tag-impacts-on-higher-education tag-meredith-biesinger\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg\" class=\"attachment-medium size-medium wp-image-12112 lazyload\" alt=\"\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1024x536.jpg 1024w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-768x402.jpg 768w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1536x804.jpg 1536w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-2048x1072.jpg 2048w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" data-original-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover how traditional and non-traditional students are reshaping higher education, plus the opportunities this shift creates for education vendors.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" aria-label=\"Read more about How Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17683 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-sales category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"190\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/09\/pic_2855_40198644_0_14149430_300.jpg\" class=\"attachment-medium size-medium wp-image-17684 lazyload\" alt=\"RFP for Schools: A Complete Guide for Vendors To Win More Bids\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/190;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" target=&quot;_blank&quot;>\n\t\t\t\tRFP for Schools: A Complete Guide for Vendors To Win More Bids\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Learn how education vendors can navigate school RFPs, craft winning proposals, and use data-driven insights to boost success and secure more contracts.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" aria-label=\"Read more about RFP for Schools: A Complete Guide for Vendors To Win More Bids\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-364d3a8e e-flex e-con-boxed e-con e-parent\" data-id=\"364d3a8e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f0653c elementor-widget elementor-widget-spacer\" data-id=\"60f0653c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-61e3fc3e e-con-full e-flex e-con e-parent\" data-id=\"61e3fc3e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f120c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6f120c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6acbaa14 e-flex e-con-boxed e-con e-parent\" data-id=\"6acbaa14\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b80f6fd elementor-widget elementor-widget-spacer\" data-id=\"6b80f6fd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore the current state of the K-12 market and discover strategies to better engage with decision-makers and navigate the evolving education landscape.<\/p>\n","protected":false},"author":8,"featured_media":15334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[2160,2556,2164,5,12],"tags":[],"class_list":["post-15333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-education-sales","category-popular","category-education-sales-and-marketing-resources","category-ed-strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/15333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=15333"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/15333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media\/15334"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=15333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=15333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=15333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}