{"id":16069,"date":"2025-06-07T11:14:43","date_gmt":"2025-06-07T17:14:43","guid":{"rendered":"https:\/\/agile-ed.com\/?p=16069"},"modified":"2025-08-15T14:26:25","modified_gmt":"2025-08-15T20:26:25","slug":"how-to-navigate-the-schools-market-with-precision-and-purpose","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/how-to-navigate-the-schools-market-with-precision-and-purpose\/","title":{"rendered":"How To Navigate the Schools Market With Precision and Purpose"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16069\" class=\"elementor elementor-16069\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-563df158 elementor-section-height-min-height elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"563df158\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e88a22\" data-id=\"79e88a22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-48ce384d e-grid e-con-full e-con e-parent\" data-id=\"48ce384d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f93bf15 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"f93bf15\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d11831 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/2025\/06\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 7, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e2c2c1f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/author\/anewcombagile-ed-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAli Newcomb\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a049ce premium-tcloud__row elementor-widget elementor-widget-premium-tcloud\" data-id=\"44a049ce\" data-element_type=\"widget\" data-settings=\"{&quot;words_order&quot;:&quot;default&quot;,&quot;new_tab&quot;:&quot;yes&quot;,&quot;colors_select&quot;:&quot;random-light&quot;,&quot;fsize_scale&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"premium-tcloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"premium-tcloud-container premium-tcloud-default premium-tcloud-hidden\" data-chart=\"{&quot;wordsArr&quot;:[[&quot;Blog Post&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales-and-marketing-resources\\\/blog-post\\\/&quot;,&quot;Blog Post&quot;,1],[&quot;Education Sales&quot;,1,&quot;https:\\\/\\\/agile-ed.com\\\/resources\\\/category\\\/education-sales\\\/&quot;,&quot;Education Sales&quot;,1]]}\">\n\n\t\t\t\t<div class=\"premium-tcloud-canvas-container\">\n\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales-and-marketing-resources\/blog-post\/\" title=\"Blog Post\" target=\"_blank\">Blog Post<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/agile-ed.com\/resources\/category\/education-sales\/\" title=\"Education Sales\" target=\"_blank\">Education Sales<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c52cd7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7c52cd7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How To Navigate the Schools Market With Precision and Purpose<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-559e06a e-flex e-con-boxed e-con e-parent\" data-id=\"559e06a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316135b5 elementor-widget elementor-widget-text-editor\" data-id=\"316135b5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>The schools market is brimming with opportunity\u2014but true engagement takes more than good intentions. And with thousands of K\u201312 districts and higher ed institutions, it&#8217;s a complex landscape to navigate. Who do you talk to? When should you reach out? And how do you ensure your message sticks?<\/p><p>We&#8217;re breaking down what makes the education market tick and how to approach it with clarity and precision. From smart segmentation to data that drives real results, turn scattered outreach into focused, high-impact engagement.<\/p><h2>What Is the Schools Market?<\/h2><p>The schools market covers the entire U.S. education landscape\u2014from K\u201312 classrooms to college campuses\u2014spanning both public and private institutions. What sets this market apart is its sheer scale and complexity. Thousands of districts and schools operate independently, each with unique goals, budgets, and <strong><a href=\"https:\/\/agile-ed.com\/resources\/who-makes-purchasing-decisions-for-schools-exploring-critical-education-decision-makers\/\" target=\"_blank\" rel=\"noopener\">decision-makers<\/a><\/strong>.<\/p><p>Unlike typical commercial markets focused mainly on profits, education is driven by student success and community impact. This means providers must dig deeper to understand diverse needs and navigate a system that demands tailored strategies\u2014not one-size-fits-all solutions.<\/p><h3>Key Segments in the Schools Market<\/h3><p>When deciding who to target with outreach efforts, providers should consider the many distinct segments within the schools market\u2014each with its own characteristics and needs:<\/p><ul><li><strong>K\u201312 vs. higher ed:<\/strong> K\u201312 schools focus on core education and standard requirements, while colleges and universities juggle a wider range of programs and research goals. Their buying processes and needs? Often worlds apart.<\/li><li><strong>Public vs. private schools:<\/strong> <a href=\"https:\/\/agile-ed.com\/resources\/understanding-the-consolidation-of-public-schools-and-supporting-effective-transitions\/\" target=\"_blank\" rel=\"noopener\"><strong>Public schools<\/strong><\/a> follow strict governance and rely on public funds, meaning decisions can take time. Private schools have more freedom and often move faster with budgets and purchases.<\/li><li><strong>Charter and magnet schools:<\/strong> These schools mix public funding with specialized programs, making them hungry for innovative solutions that match their unique missions.<\/li><li><strong>Districts vs. individual schools:<\/strong> Sometimes decisions come from the district office, covering multiple schools; other times, it&#8217;s the individual school calling the shots. Knowing who pulls strings makes all the difference.<\/li><\/ul><h2>What Does the U.S. Schools Market Look Like Today?<\/h2><p>HolonIQ estimates the global education market at <strong><a href=\"https:\/\/www.holoniq.com\/notes\/the-size-shape-of-the-global-education-market\" target=\"_blank\" rel=\"noopener\">$7.6 trillion<\/a><\/strong>\u2014and growing\u2014at an annual rate of 4.4%. Most of this spending (60%\u201370%) comes from governments. And the market spans four key segments: early childhood education, K\u201312, post-secondary education, and workforce training. K\u201312 and post-secondary alone account for about 80% of the total market share.<\/p><h3>Early Childhood Education and the K\u201312 Market<\/h3><p>Custom Market Insights valued the global K\u201312 market at roughly $153 billion in 2024 and is expected to skyrocket to <strong><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/04\/29\/3069912\/0\/en\/Latest-Global-K12-Education-Market-Size-Share-Worth-USD-732-94-Billion-by-2034-at-a-17-47-CAGR-Custom-Market-Insights-Analysis-Outlook-Leaders-Report-Trends-Forecast-Segmentation-G.html\" target=\"_blank\" rel=\"noopener\">$733 billion by 2034<\/a><\/strong>. What&#8217;s driving this growth?<\/p><ul><li>Growing demand for science, technology, engineering, and mathematics (STEM) skills<\/li><li>Integration of digital learning tools<\/li><li>Expansion of remote and hybrid learning models<\/li><li>Adoption of artificial intelligence and adaptive learning technologies<\/li><li>Expansion of private and international schools<\/li><\/ul><p>HolonIQ also notes that early childhood education is seeing increased government investment through <strong><a href=\"https:\/\/www.holoniq.com\/notes\/the-size-shape-of-the-global-education-market\" target=\"_blank\" rel=\"noopener\">tax incentives and targeted policies<\/a><\/strong>\u2014though staffing shortages remain a concern. Meanwhile, the K\u201312 sector benefits from rising enrollment and heavy investment in digital infrastructure, although shrinking birth rates in developed nations could slow progress.<\/p><h3>Higher Education and Workforce Training<\/h3><p>On the higher education front, projections have the global market growing from $748 billion in 2024 to nearly <strong><a href=\"https:\/\/www.credenceresearch.com\/report\/higher-education-market\" target=\"_blank\" rel=\"noopener\">$1.93 trillion by 2032<\/a><\/strong>, according to Credence Research. Key growth factors include:<\/p><ul><li>An increasing demand for skilled professionals<\/li><li>Technological advancements in education<\/li><li>Government initiatives and funding<\/li><li>Growing popularity of industry-academia collaborations<\/li><\/ul><p>Post-secondary education <strong><a href=\"https:\/\/www.holoniq.com\/notes\/the-size-shape-of-the-global-education-market\" target=\"_blank\" rel=\"noopener\">continues to expand<\/a><\/strong> as well, as online learning becomes mainstream and vocational training gains policy support. That said, rising tuition, immigration barriers, and competition from alternative credentials may temper momentum.<\/p><p>Finally, the workforce training segment is gaining traction. With shifting labor demands and new public investments in upskilling, this market is poised for growth\u2014though economic uncertainty and tight budgets could create headwinds.<\/p><h3>What Does This Mean for Solution Providers?<\/h3><p>For solution providers, the outlook is promising\u2014but precision is key. With the global <strong><a href=\"https:\/\/agile-ed.com\/resources-archive\/how-many-schools-are-there-in-the-united-states\/\" target=\"_blank\" rel=\"noopener\">education market<\/a><\/strong> expanding across segments, there&#8217;s growing demand for tools that support digital learning, STEM education, and skill development. Capitalizing on this momentum requires aligning offerings with emerging needs and adapting to <strong><a href=\"https:\/\/agile-ed.com\/resources\/top-5-education-trends-for-2025\/\" target=\"_blank\" rel=\"noopener\">regional trends<\/a><\/strong>.<\/p><h2>K-12 vs. Higher Ed: Priorities, Pain Points, and Purchasing Trends<\/h2><p>When you&#8217;re ready to <strong><a href=\"https:\/\/agile-ed.com\/resources\/how-to-sell-to-school-districts-and-understand-educational-purchasing-cycles\/\" target=\"_blank\" rel=\"noopener\">shape your offerings or marketing strategy<\/a><\/strong> for the right schools, keep in mind that different segments have distinct priorities and buying cycles that influence how\u2014and when\u2014to engage. Here&#8217;s what you need to know about the schools you serve:<\/p><h3>What Today&#8217;s K\u201312 Districts Need Most<\/h3><p>The K\u201312 market is a dynamic space, fueled primarily by state and local government funding\u2014which together account for <strong><a href=\"https:\/\/www.pgpf.org\/article\/how-is-k-12-education-funded\/\" target=\"_blank\" rel=\"noopener\">86% of public school revenue<\/a><\/strong>, according to the Peter G. Peterson Foundation. This decentralized funding structure means purchasing decisions often happen at the district level, where buying committees bring together superintendents, curriculum leaders, IT directors, principals, and sometimes even teachers. For vendors, that means navigating multiple layers of influence and aligning offerings with a wide range of needs and priorities.<\/p><p>Right now, districts are focused on addressing critical challenges\u2014like <strong><a href=\"https:\/\/agile-ed.com\/mind-matters-the-modern-state-of-student-mental-health\/\" target=\"_blank\" rel=\"noopener\">supporting student mental health<\/a><\/strong> through social-emotional learning tools, easing teacher burnout with time-saving resources, and investing in edtech that drives measurable learning outcomes. With lingering learning gaps and persistent staffing shortages, decision-makers are looking for more than just new technology\u2014they want trusted partners who understand their pain points and can offer real, lasting value.<\/p><h3>Understanding Higher Ed Priorities<\/h3><p>The higher education market spans a wide mix of public and private institutions, along with <strong><a href=\"https:\/\/www.ed.gov\/higher-education\/find-college-or-educational-program\/community-college\/facts-at-a-glance\" target=\"_blank\" rel=\"noopener\">over 1,000 community colleges<\/a><\/strong>, according to the Department of Education. These schools play a critical role in workforce development. And while each type of institution has its own structure and priorities, many face similar pressures: shifting enrollment trends, increasing demand for flexible learning options, and the push for digital transformation. Accreditation requirements also play a significant role in shaping institutional strategy, particularly when it comes to adopting new tools or programs.<\/p><p>Procurement in higher ed tends to follow a more formalized, sometimes lengthy timeline\u2014especially at public universities\u2014often involving multiple departments and layers of review. Key stakeholders include academic leadership, IT and procurement teams, deans, and department heads. To succeed in this space, solution providers must understand the institutional mission, align with strategic goals, and be ready to support both long-term outcomes and compliance with regulatory standards.<\/p><h3>The Future of the Schools Market<\/h3><p>The schools market is embracing a rapid shift toward digital tools and virtual platforms, creating more flexible and accessible learning experiences. Student wellness and mental health have also moved front and center, with budgets increasingly focused on programs that support social-emotional growth. Meanwhile, schools are leaning heavily on data and analytics to make smarter decisions and track real results.<\/p><p>To keep up, <strong><a href=\"https:\/\/agile-ed.com\/how-education-companies-and-their-products-can-help-teachers\/\" target=\"_blank\" rel=\"noopener\">solution providers<\/a><\/strong> need to offer flexible, scalable, and compliance-ready tools that easily integrate into school systems\u2014helping educators meet both academic goals and the growing demand for student support.<\/p><p><a href=\"https:\/\/agile-ed.com\/be-buyer-aware-ebook\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16624 size-full\" src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg\" alt=\"\" width=\"793\" height=\"613\" srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2.jpg 793w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-300x232.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/07\/24-Agile-CTA-be-buyer-aware2-768x594.jpg 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/a><\/p><h2>Turn School Market Challenges Into Opportunities<\/h2><p>Breaking into the schools market comes with its share of challenges for solution providers. <strong><a href=\"https:\/\/agile-ed.com\/resources\/school-districts-purchasing-cycle\/\" target=\"_blank\" rel=\"noopener\">Sales cycles<\/a><\/strong> are often long and involve multiple layers of decision-makers, requiring patience and strategy. And seasonal budget constraints make outreach timing essential to avoid missed opportunities. On top of that, increasing competition and message fatigue mean standing out is more difficult than ever.<\/p><p>Success depends on a targeted, well-timed approach that clearly communicates value and cuts through the noise. Here are four ways you can strengthen outreach in today&#8217;s school market:<\/p><h3>1. Improve Targeting Through Segmented Data<\/h3><p>Don&#8217;t waste time guessing\u2014use <strong><a href=\"https:\/\/agile-ed.com\/unleashing-the-power-of-edintel-how-data-insight-boosts-edtech-success-in-k-12-schools\/\" target=\"_blank\" rel=\"noopener\">granular education data<\/a><\/strong> to segment schools by size, funding, region, and needs. This lets you deliver customized outreach that speaks directly to each audience. Tapping into enrollment trends, budget cycles, and key decision-makers\u2014to connect at the right moment with the right message\u2014improves your chances of success.<\/p><h3>2. Tailor Messaging Around Funding and Priorities<\/h3><p>Craft messaging that directly addresses schools&#8217; current funding sources and strategic goals, such as digital transformation or mental health initiatives. Align your solution&#8217;s benefits with their top priorities and budget realities. Be sure to highlight how your offering supports compliance, efficiency, or cost savings to make your pitch resonate with decision-makers.<\/p><h3>3. Build Trust Through Relationship Building<\/h3><p>Forget quick wins. Focus on building genuine, long-term relationships through valuable content, webinars, and one-on-one consultations. Become the trusted advisor who truly understands school challenges. This approach builds credibility and loyalty, setting you apart from the competition and paving the way for lasting success.<\/p><h3>4. Demonstrate ROI With Real Outcomes<\/h3><p>Numbers speak louder than words. Back your claims with compelling case studies and success stories that showcase measurable ROI\u2014like improved student outcomes or cost savings. When decision-makers see real impact, they&#8217;re far more confident saying yes to your solution.<\/p><h2>Master the Schools Market With Data and Expertise<\/h2><p>The U.S. schools market is complex, spanning diverse segments with unique needs and challenges. Success demands high-quality, actionable <strong><a href=\"https:\/\/agile-ed.com\/services\/data-products\/\" target=\"_blank\" rel=\"noopener\">education data<\/a><\/strong> to target outreach precisely and at the right moment. That&#8217;s where Agile Education Marketing comes in.<\/p><p>As your trusted partner, we help you deepen your understanding of this dynamic landscape and unlock <strong><a href=\"https:\/\/agile-ed.com\/services\/education-data\/\" target=\"_blank\" rel=\"noopener\">custom data licenses<\/a><\/strong> tailored to your goals. Combine that with our <strong><a href=\"https:\/\/agile-ed.com\/services\/engagement\/digital-marketing-advertising\/\" target=\"_blank\" rel=\"noopener\">omnichannel marketing support<\/a><\/strong>, and you&#8217;ll connect confidently with the right decision-makers\u2014turning complexity into opportunity and driving real results in today&#8217;s schools market.<\/p><p>Ready to take your school outreach to the next level? <strong><a href=\"https:\/\/agile-ed.com\/contact-2\/\" target=\"_blank\" rel=\"noopener\">Reach out<\/a><\/strong> to connect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-15de2dc2 e-flex e-con-boxed e-con e-parent\" data-id=\"15de2dc2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a28d5b2 e-con-full e-flex e-con e-child\" data-id=\"5a28d5b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d25b81 elementor-widget elementor-widget-image\" data-id=\"26d25b81\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"730\" height=\"666\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213.jpg\" class=\"attachment-large size-large wp-image-15831 lazyload\" alt=\"Ali Newcomb author img\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213.jpg 730w, https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/04\/Image-1-e1745092801213-300x274.jpg 300w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 730px; --smush-placeholder-aspect-ratio: 730\/666;\" data-original-sizes=\"(max-width: 730px) 100vw, 730px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-37f13eff e-con-full e-flex e-con e-child\" data-id=\"37f13eff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d424c44 elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4d424c44\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Author<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a59aaf elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"51a59aaf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ali Newcomb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f983fb elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"79f983fb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f3cbfed\" href=\"https:\/\/www.linkedin.com\/in\/alisonmnewcomb\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5506b992 e-con-full e-flex e-con e-child\" data-id=\"5506b992\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-144fd131 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"144fd131\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ali, VP of Marketing at <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/agile-ed.com\/\" target=\"_blank\" rel=\"noopener\">Agile Education Marketing<\/a><\/span>, is a strategy development specialist with over 20 years of experience in the education market. Prior to joining Agile, she held leadership roles at Pearson, McGraw-Hill, and InsideTrack and earned her Master of Business Administration from the University of Colorado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-33a387dc e-flex e-con-boxed e-con e-parent\" data-id=\"33a387dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7434d3 elementor-widget elementor-widget-spacer\" data-id=\"5c7434d3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3a11f579 e-flex e-con-boxed e-con e-parent\" data-id=\"3a11f579\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760bcd7f elementor-widget elementor-widget-heading\" data-id=\"760bcd7f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd23acd elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"1cd23acd\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13292 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-data category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"278\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/07\/pic_2855_40197888_0_14090500_300.jpg\" class=\"attachment-medium size-medium wp-image-13293 lazyload\" alt=\"How Does Higher Education Procurement Work?\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/278;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Does Higher Education Procurement Work?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Read on and unlock the secrets of higher education procurement, including insights and best practices to boost your marketing strategy in the sector.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/how-does-higher-education-procurement-work\/\" aria-label=\"Read more about How Does Higher Education Procurement Work?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 22, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12104 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts category-blog-post category-educator_perspective category-education-sales-and-marketing-resources tag-higher-education tag-impacts-on-higher-education tag-meredith-biesinger\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg\" class=\"attachment-medium size-medium wp-image-12112 lazyload\" alt=\"\" data-srcset=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-300x157.jpg 300w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1024x536.jpg 1024w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-768x402.jpg 768w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-1536x804.jpg 1536w, https:\/\/agile-ed.com\/wp-content\/uploads\/2024\/02\/2-Slide-1-copy-2-3-2048x1072.jpg 2048w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" data-original-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover how traditional and non-traditional students are reshaping higher education, plus the opportunities this shift creates for education vendors.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/non-traditional-students-and-their-impact-on-higher-education\/\" aria-label=\"Read more about How Traditional and Non-Traditional Students Are Shaping the Future of Higher Education\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17683 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-post category-education-sales category-popular category-education-sales-and-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"190\" data-src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/2025\/09\/pic_2855_40198644_0_14149430_300.jpg\" class=\"attachment-medium size-medium wp-image-17684 lazyload\" alt=\"RFP for Schools: A Complete Guide for Vendors To Win More Bids\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/190;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" target=&quot;_blank&quot;>\n\t\t\t\tRFP for Schools: A Complete Guide for Vendors To Win More Bids\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Learn how education vendors can navigate school RFPs, craft winning proposals, and use data-driven insights to boost success and secure more contracts.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agile-ed.com\/resources\/rfp-for-schools-a-complete-guide-for-vendors-to-win-more-bids\/\" aria-label=\"Read more about RFP for Schools: A Complete Guide for Vendors To Win More Bids\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-219fbbb2 e-flex e-con-boxed e-con e-parent\" data-id=\"219fbbb2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce90080 elementor-widget elementor-widget-spacer\" data-id=\"ce90080\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-be4b890 e-con-full e-flex e-con e-parent\" data-id=\"be4b890\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5588dbfb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5588dbfb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-30965408 e-flex e-con-boxed e-con e-parent\" data-id=\"30965408\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ecbdb7 elementor-widget elementor-widget-spacer\" data-id=\"21ecbdb7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-72d93ab e-flex e-con-boxed e-con e-parent\" data-id=\"72d93ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore an overview of the schools market today, including spending trends, growth drivers, and how solution providers can engage and connect.<\/p>\n","protected":false},"author":5,"featured_media":16070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[2160,2556,2164,5],"tags":[],"class_list":["post-16069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-education-sales","category-popular","category-education-sales-and-marketing-resources"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/16069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=16069"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/16069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media\/16070"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=16069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=16069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=16069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}