{"id":3278,"date":"2020-05-26T15:58:44","date_gmt":"2020-05-26T15:58:44","guid":{"rendered":"https:\/\/agile-ed.com\/?p=3278"},"modified":"2021-05-18T16:42:19","modified_gmt":"2021-05-18T16:42:19","slug":"summer-planning-how-to-connect-with-educational-leaders","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/summer-planning-how-to-connect-with-educational-leaders\/","title":{"rendered":"Summer Planning: How to Connect with Educational Leaders"},"content":{"rendered":"

By Craig Perrier<\/span><\/p>\n

\"summer<\/p>\n

Staying connected, as well as making new connections, are opportunities to share, learn, and grow with educational leaders. But, the 2020 end of the school year and summer break for educators is a bit different from what we are used to.\u00a0 Schools, for example, might be closing earlier than usual. Contrastingly, other systems may be offering an optional extension to the school year during the summer.\u00a0 Likewise, traditional summer program coordinators are revisiting and shifting their plans to provide viable digital alternatives.\u00a0 Finally, summer is ultimately the bridge to the next school year.\u00a0 For the moment, that future is as definite as an abstract painting.<\/p>\n

Still, teaching and learning continues with new and unknown obstacles and opportunities.\u00a0 Considering the current circumstances, it is safe to say that educational leaders this summer will be busier than usual<\/a> as they work to paint a clear scene for the fall.\u00a0 To continue with the painting metaphor, staying in contact with superintendents, principals, and school boards\u2019 allows you to contribute to the palette, brushes, and studio for what will be the next school year.<\/p>\n

Once you decide who to reach out to, the question of what to include in your communication matters.\u00a0 Below are five ways to make your contact with educational leaders meaningful:<\/p>\n

    \n
  1. Demonstrations:<\/strong> Following school closure, many education providers casted a wide net and allowed free access to their service or product. However, these opportunities lacked personal connection and will most likely result in cancellations once the trial ends. Offering to provide a 1:1 demonstration of what you provide adds that valuable personal touch and attention.<\/li>\n
  2. Be a Thought Partner:<\/strong> Connecting educational leaders is great, but being one yourself is even better.\u00a0 Lending your ear and voice to leaders frames your relationship as a thought partner regarding challenges the school is facing. As an advisor of sorts you can get a better idea of local obstacles and how to solve them.<\/li>\n
  3. Host an Exclusive Event<\/strong>: With traditional conferences being put on hold, online events have increased in frequency.\u00a0 But all online events are not equal.\u00a0 Providing access to a celebrity can coincide with a pre- or post-survey with questions relevant to your services and products.<\/li>\n
  4. Share how you have Changed: <\/strong>Education will look different after the pandemic. How is your organization leading or supporting these changes?\u00a0 Whatever you are doing needs to be shared so that leaders are aware not of just what you are, but of what you are becoming.<\/li>\n
  5. Be Relevant<\/strong>: Even if you don\u2019t know the specific challenges an educational leader is facing, common issues have emerged. Most schools are facing problems with access, equity, distance learning, and social-emotional well-being. Has your organization authored a white paper, conducted research, or been involved in case studies?\u00a0 If so, share that information and follow up on how these solutions can fit in their context.<\/li>\n<\/ol>\n

    Connecting with education leaders this summer will most likely face a lot of competition.\u00a0 Planning for that outreach involves knowing their end of the year, summer, and fall plans.\u00a0 But, regardless of the approach you take, it will important that you augment that message with some form of good news.\u00a0 Opening with a positive, whether that is a student, teacher, administrator, or community success, will stand out amidst a sea of bad news they are probably swimming in. Everyone, especially educators, need to hear more about the successes and achievements happening in our field.\u00a0 Plus, more often than not, people want to interact frequently with others they deem positive.\u00a0 Staying connected in purpose, as professionals, will only help to promote positivity.<\/p>\n

     <\/p>\n

    Reach out to your Agile team today to crush your Summer sales and marketing.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    By Craig Perrier Staying connected, as well as making new connections, are opportunities to share, learn, and grow with educational leaders. But, the 2020 end of the school year and summer break for educators is a bit different from what we are used to.\u00a0 Schools, for example, might be closing earlier than usual. Contrastingly, other […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[1574],"tags":[],"class_list":["post-3278","post","type-post","status-publish","format-standard","hentry","category-educator_perspective"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/3278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=3278"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/3278\/revisions"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=3278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=3278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=3278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}