{"id":3740,"date":"2021-01-28T16:13:33","date_gmt":"2021-01-28T16:13:33","guid":{"rendered":"https:\/\/agile-ed.com\/?p=3740"},"modified":"2025-04-08T10:03:21","modified_gmt":"2025-04-08T16:03:21","slug":"how-to-sell-yourself-to-other-educators","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/how-to-sell-yourself-to-other-educators\/","title":{"rendered":"How to Sell Yourself to Other Educators"},"content":{"rendered":"<h1 style=\"text-align: left;\"><span data-contrast=\"auto\">Dear Educators,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<p><span data-contrast=\"auto\">If you clicked on this <\/span><span data-contrast=\"auto\">post,<\/span><span data-contrast=\"auto\">\u00a0you might fit into a category typical of many educators these days:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">You are looking to expand your horizons for the new year and become a content creator<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">You are interested in<\/span><span data-contrast=\"auto\">\u00a0reimagining\u00a0<\/span><span data-contrast=\"auto\">your current brand and stepping up your game\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">You are currently in the business of working with EDU but could use a leg up\u00a0<\/span><span data-contrast=\"auto\">on<\/span><span data-contrast=\"auto\">\u00a0your\u00a0<\/span><span data-contrast=\"auto\">competition.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">If any of these fit your\u00a0<\/span><span data-contrast=\"auto\">description,<\/span><span data-contrast=\"auto\"> our<\/span><span data-contrast=\"auto\">\u00a0webinar will <\/span><span data-contrast=\"auto\">meet <\/span><span data-contrast=\"auto\">all<\/span><span data-contrast=\"auto\">\u00a0your needs and more! Please read on and see\u00a0<\/span><span data-contrast=\"auto\">all<\/span><span data-contrast=\"auto\">\u00a0the details below.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">How Do You Sell Yourself\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0Educators and Educational institutions?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Let me first start by introducing myself.\u00a0 My name is <a href=\"https:\/\/www.linkedin.com\/in\/teachercast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Bradbury<\/a> and I have been a\u00a0<\/span><span data-contrast=\"auto\">public-school<\/span><span data-contrast=\"auto\">\u00a0educator for the last 20 years serving teachers and students in New Jersey and\u00a0<\/span><span data-contrast=\"auto\">Connecticut school districts<\/span><span data-contrast=\"auto\">. In 2011, I created the\u00a0<\/span><span data-contrast=\"auto\">TeacherCast<\/span><span data-contrast=\"auto\">\u00a0Educational Network to serve educators and\u00a0<\/span><span data-contrast=\"auto\">EdTech<\/span><span data-contrast=\"auto\">\u00a0companies as the\u00a0<\/span><span data-contrast=\"auto\">conduit<\/span><span data-contrast=\"auto\">\u00a0between what happens in the classroom and the cloud<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What does this mean<\/span><span data-contrast=\"auto\">?\u00a0<\/span><span data-contrast=\"auto\">Essentially, I<\/span><span data-contrast=\"auto\">\u00a0have had the privilege of helping\u00a0<\/span><span data-contrast=\"auto\">EdTech<\/span><span data-contrast=\"auto\">\u00a0companies reach school districts and teachers and helping teachers use those apps with their students effectively in the classroom.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-3741 alignleft\" src=\"https:\/\/agile-ed.com\/wp-content\/uploads\/sites\/5\/teachercast-249x300.png\" alt=\"Teacher Cast\" width=\"247\" height=\"298\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">The one thing that I have learned over the years is that the process of selling a website, application, or brand to a teacher\u00a0<\/span><span data-contrast=\"auto\">is not<\/span><span data-contrast=\"auto\">\u00a0easy and is often\u00a0<\/span><span data-contrast=\"auto\">a game-changer and a game-breaker for so many <\/span><span data-contrast=\"auto\">parties<\/span><span data-contrast=\"auto\">\u00a0involved<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In\u00a0<\/span><span data-contrast=\"auto\">today&#8217;s<\/span><span data-contrast=\"auto\">\u00a0post, let us look at how you can properly Build Your EDU Brand with teachers and school districts to help you sell yourself, your product, or your service.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">What is a Sales Pitch?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A typical sales pitch has 4 parts to it<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">You have seen this done on TV several times<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Each of these steps happens very quickly so that you\u00a0<\/span><span data-contrast=\"auto\">do not<\/span><span data-contrast=\"auto\">\u00a0see them coming at you but when we step back and break\u00a0<\/span><span data-contrast=\"auto\">things<\/span><span data-contrast=\"auto\">\u00a0down, you will see how easy it is to not only introduce your<\/span><span data-contrast=\"auto\">self to someone but share with them your\u00a0<\/span><span data-contrast=\"auto\">ability<\/span><span data-contrast=\"auto\">\u00a0and vision for your EDU Brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Step 1:\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.teachercast.net\/its-just-the-most-important-15-seconds-of-your-life\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Hello&#8230; Introduce Yourself<\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Step 2:\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.teachercast.net\/how-can-you-possibly-screw-up-the-second-most-important-15-seconds-of-your-life\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">What do you do best and why are you awesome?<\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Step\u00a0<\/span><span data-contrast=\"auto\">3<\/span><span data-contrast=\"auto\">:\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.teachercast.net\/are-you-prepared-to-save-the-princess-how-can-you-change-your-future-with-only-15-seconds\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Show them you understand<\/span><span data-contrast=\"none\">\u00a0and can solve<\/span><span data-contrast=\"none\">\u00a0their needs<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Step 4:\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.teachercast.net\/fight-club-lessons-for-educators\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Close Strong \u2026\u00a0<\/span><span data-contrast=\"none\">Make Them Remember You<\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">You might be reading this and thinking to yourself that\u00a0<\/span><span data-contrast=\"auto\">all<\/span><span data-contrast=\"auto\">\u00a0seems\u00a0<\/span><span data-contrast=\"auto\">straightforward<\/span><span data-contrast=\"auto\">. But how do you use this information to Build Your EDU Brand?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let us<\/span><span data-contrast=\"auto\">\u00a0look at each of the steps above and show you how to build a 6-step program to help you get in front of your customer and Build Your EDU Brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Six Steps\u00a0<\/span><span data-contrast=\"none\">to<\/span><span data-contrast=\"none\">\u00a0Build Your EDU Brand<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<h3><span data-contrast=\"none\">Identify<\/span><span data-contrast=\"none\">\u00a0Your Audience<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">One of the first things you are going to have to do when Building your EDU Brand is to\u00a0<\/span><span data-contrast=\"auto\">identify<\/span><span data-contrast=\"auto\">\u00a0who you are going to be selling your brand to<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">This could\u00a0<\/span><span data-contrast=\"auto\">vary<\/span><span data-contrast=\"auto\">\u00a0depending on what you are trying to do with your services<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">In business, these people can be called clients or customers, but for today&#8217;s post,\u00a0<\/span><span data-contrast=\"auto\">let us<\/span><span data-contrast=\"auto\">\u00a0refer to them as \u201c<\/span><a href=\"https:\/\/www.teachercast.net\/build-your-edu-brand-1-defining-your-avatar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Avatars<\/span><\/a><span data-contrast=\"auto\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>For example, let us say you are a technology coach and you want to become an educational consultant. You need to find out who in a school district is the person who needs to hear your message. Is it the teacher? The technology director? The superintendent?<\/p>\n<p><span data-contrast=\"auto\">Each of these people in the school district\u00a0<\/span><span data-contrast=\"auto\">has<\/span><span data-contrast=\"auto\">\u00a0different wants, needs, and\u00a0<\/span><span data-contrast=\"auto\">expectations<\/span><span data-contrast=\"auto\"> that need to be\u00a0<\/span><span data-contrast=\"auto\">addressed when\u00a0<\/span><a href=\"https:\/\/www.teachercast.net\/build-your-edu-brand-2-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">creating your pitch for services<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">Understand the Needs of your Avatar<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Once you have\u00a0<\/span><span data-contrast=\"auto\">found<\/span><span data-contrast=\"auto\">\u00a0who you are looking to sell\u00a0<\/span><span data-contrast=\"auto\">your services<\/span><span data-contrast=\"auto\">\u00a0to,\u00a0<\/span><span data-contrast=\"auto\">it is<\/span><span data-contrast=\"auto\">\u00a0time to\u00a0<\/span><span data-contrast=\"auto\">formulate a content strategy to get their attention and meet their needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the best ways to start this process is by creating a\u00a0<\/span><a href=\"https:\/\/www.teachercast.net\/build-your-edu-brand-1-defining-your-avatar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Needs Assessment<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">survey (or series of) that ask questions of your typical customer to give you not only feedback on your own\u00a0<\/span><span data-contrast=\"auto\">system but<\/span><span data-contrast=\"auto\">\u00a0provide you with ideas for how to meet and address the needs of all potential cus<\/span><span data-contrast=\"auto\">tomers and clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">Build a Fountain of Knowledge<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A question that often comes up when creating any business is \u201cShould You Create a Website for your EDU Brand?\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The answer to this is <\/span><span data-contrast=\"auto\">simple<\/span><span data-contrast=\"auto\">\u00a0\u2026\u00a0<\/span><span data-contrast=\"auto\">ya<\/span><span data-contrast=\"auto\">\u00a0ready for it<\/span><span data-contrast=\"auto\">?\u00a0<\/span><span data-contrast=\"auto\">No<\/span><span data-contrast=\"auto\">!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To be honest, if you have something to sell, whether it be a service, product, or something else, a website is\u00a0<\/span><span data-contrast=\"auto\">an easy decision<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">But when is a website \u2026 not a website?<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The other day, I was looking for\u00a0<\/span><span data-contrast=\"auto\">a repair person<\/span><span data-contrast=\"auto\">\u00a0to fix something in my house. I went to Google and did a search for\u00a0<\/span><span data-contrast=\"auto\">repair people<\/span><span data-contrast=\"auto\">\u00a0in my area and found many websites of a variety of conditions<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Why would I choose to call one over the other?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Where\u00a0<\/span><span data-contrast=\"auto\">it is<\/span><span data-contrast=\"auto\">\u00a0true that any one of the\u00a0<\/span><span data-contrast=\"auto\">people,<\/span><span data-contrast=\"auto\">\u00a0I looked up could be highly qualified,\u00a0<\/span><span data-contrast=\"auto\">I<\/span><span data-contrast=\"auto\"> gravitated towards calling the companies that had modern websites, a nice social media presence, and the fact that some of them had videos of them on YouTube showing off recent projects with a description of how they\u00a0<\/span><span data-contrast=\"auto\">did the job was certainly something in their favor and\u00a0<\/span><span data-contrast=\"auto\">those<\/span><span data-contrast=\"auto\">\u00a0were the companies that I called.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><i><span data-contrast=\"none\">What is<\/span><\/i><i><span data-contrast=\"none\">\u00a0the point?<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">When thinking of creating a digital online presence, a \u201cwebsite\u201d alone is not what should be built<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">You should think of any website where your primary domain is attached to be your \u201c<\/span><a href=\"https:\/\/www.teachercast.net\/build-your-edu-brand-4-website-vs-blog-vs-digital-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">digital hub<\/span><\/a><span data-contrast=\"auto\">.\u201d<\/span><span data-contrast=\"auto\">\u00a0 A Digital Hub is not only the\u00a0<\/span><span data-contrast=\"auto\">cornerstone of all your online information but the center of your Social Media activity as well.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">Create Chatter<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Once you have analyzed the needs of your Avatars and created a Digital Hub to\u00a0<\/span><span data-contrast=\"auto\">highlight<\/span><span data-contrast=\"auto\">\u00a0your knowledge of your industry, it is time to build some chatter about your brand<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">The best way to do this is by creating content that brings eyes\u00a0<\/span><span data-contrast=\"auto\">to your brand on Social Media<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">But which platform is right for you?<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The answer for this can be found in your Needs Assessment survey<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">By asking your audience which platforms they are on, or by asking them to add their Social Media\u00a0<\/span><span data-contrast=\"auto\">accounts to the survey you can get\u00a0<\/span><span data-contrast=\"auto\">an informative read<\/span><span data-contrast=\"auto\">\u00a0on what platforms you should be placing your time and energy into building content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you are going to be\u00a0<\/span><a href=\"https:\/\/www.teachercast.net\/podcast-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">creating content<\/span><\/a><span data-contrast=\"auto\">\u00a0that you want to be searched for on Google,\u00a0<\/span><span data-contrast=\"auto\">it is<\/span><span data-contrast=\"auto\">\u00a0best to be active on your blog or on YouTube<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">These are easily indexable and searchable by all search engines<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">If you are\u00a0<\/span><span data-contrast=\"auto\">looking<\/span><span data-contrast=\"auto\">\u00a0to create short how-to tutorials, you might wan<\/span><span data-contrast=\"auto\">t to add Tik-Toc, Instagram, or Facebook to your platforms of choice in addition to YouTube.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">Build<\/span><span data-contrast=\"none\">\u00a0A Community<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">There are several ways to build a community for your EDU Brand. One of the best ways to do this is through an email list.\u00a0<\/span><span data-contrast=\"auto\">Not everyone is on social media and not everyone checks their\u00a0<\/span><span data-contrast=\"auto\">feeds<\/span><span data-contrast=\"auto\">\u00a0every day, but everyone has an email address<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are\u00a0<\/span><a href=\"https:\/\/www.teachercast.net\/7-reasons-why-you-need-to-build-an-email-list-for-your-educational-podcast-or-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">several reasons why<\/span><\/a><span data-contrast=\"auto\">\u00a0you should spend a good amount of time building your email ne<\/span><span data-contrast=\"auto\">wsletter:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your Subscriber List is personalized to your brand.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Email is a long-term investment in your business.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">It is<\/span><span data-contrast=\"auto\">\u00a0YOUR audience&#8230; not some other\u00a0<\/span><span data-contrast=\"auto\">companies.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2 style=\"text-align: center;\"><span data-contrast=\"auto\">Learn how you can build your Newsletter today with\u00a0my\u00a0<\/span><a href=\"https:\/\/www.teachercast.net\/build-your-edu-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">FREE 90-Day Email Marketing Challenge<\/span><\/a><span data-contrast=\"auto\">!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<h3><span data-contrast=\"none\">Stay Connected<\/span><span data-contrast=\"none\">\u00a0with your Audience<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">To be honest about this entire process, the steps above are the easy part<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Once you have everything set up to Build Your EDU Brand the hard part then starts<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Keeping your brand up to date and in the eyes of your Avatar is where the challenge lies<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">This comes\u00a0<\/span><span data-contrast=\"auto\">through<\/span><span data-contrast=\"auto\">\u00a0the many steps it takes to manage and\u00a0<\/span><span data-contrast=\"auto\">support<\/span><span data-contrast=\"auto\">\u00a0your email list, build your social media\u00a0<\/span><span data-contrast=\"auto\">profile<\/span><span data-contrast=\"auto\">, and create<\/span><span data-contrast=\"auto\">\u00a0meaningful content on your blog.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">Let us<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Build Your EDU Brand<\/span><span data-contrast=\"none\">\u00a0Together!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Are you looking to Build Your EDU Brand<\/span><span data-contrast=\"auto\">?\u00a0<\/span><span data-contrast=\"auto\">If so, you\u00a0<\/span><span data-contrast=\"auto\">are not<\/span><span data-contrast=\"auto\"> alone. Many educators are just now waking up to the fact that they have a brand and that their brands have value both in their school districts and in the world of Social Media<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">If you are looking for help and support,\u00a0<\/span><span data-contrast=\"auto\">do not<\/span><span data-contrast=\"auto\">\u00a0worry,\u00a0<\/span><span data-contrast=\"auto\">I am<\/span><span data-contrast=\"auto\">\u00a0here to help you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/agile-ed.com\/contact-education-marketing-experts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reach out to us today.<\/a><\/h2>\n<p><iframe title=\"Simple Strategies to Build Your EDU Brand in 2021\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Oz3VqgCbjeM?start=5&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear Educators,\u00a0 If you clicked on this post,\u00a0you might fit into a category typical of many educators these days:\u00a0 You are looking to expand your horizons for the new year and become a content creator\u00a0 You are interested in\u00a0reimagining\u00a0your current brand and stepping up your game\u00a0 You are currently in the business of working with [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3740","post","type-post","status-publish","format-standard","hentry","category-knowledge-center"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/3740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=3740"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/3740\/revisions"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=3740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=3740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=3740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}