{"id":892,"date":"2018-12-07T22:12:51","date_gmt":"2018-12-07T22:12:51","guid":{"rendered":"https:\/\/agileedstage.local\/?p=892"},"modified":"2025-04-08T09:59:22","modified_gmt":"2025-04-08T15:59:22","slug":"5-words-of-wisdom-for-writing-better-emails","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/5-words-of-wisdom-for-writing-better-emails\/","title":{"rendered":"5 Words of Wisdom for Writing Better Emails"},"content":{"rendered":"
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By Suzanne Morgan, Senior Account Manager<\/em><\/h1>\n<\/div>\n
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At Agile, we\u2019ve created, programmed, deployed, and measured lots of emails. And by lots, we mean millions.<\/p>\n

We do it for a reason. Our data<\/a> tells us that 41 percent of educators value email for communicating with education vendors about products and services. Clearly, educators are willing to listen to what you have to say in your messages, so make sure you say it well.\u00a0Here are 5 pieces of advice for writing more effective emails.<\/p>\n

1. Write like you\u2019ve got something to share, not sell.<\/strong> Gain educators\u2019 trust, especially early in the sales cycle, by offering information of value. Focus less on what you\u2019re trying to get educators to buy, and more on the useful, educational information that\u2019s relevant to those products and services.<\/p>\n

When it comes time to shift focus from sharing to selling, typically later in the sales cycle, zero in on the details that educators find most valuable. The top three among administrators and teachers are key benefits, cost and evidence of success.<\/p>\n

2. Quick and clear beats clever and catchy 9 times out of 10. <\/strong>Let this be your mantra when writing emails: Keep it short, keep it simple, keep it straightforward. Educators receive lots of emails every day \u2014 most as many as 20 \u2014 but don\u2019t dedicate much time to reading them. We\u2019ve learned that educators spend an average of 14 \u2013 20 minutes reading emails daily, reserving only seconds for individual messages.<\/p>\n

Get their attention in those precious moments with a little bit of impactful copy that says a lot. Your email is the vehicle for driving educators to your site. All you need in your message is copy that grabs their attention, tells them how to learn more and directs them to a landing page that elaborates on your email. Teachers are actually more likely to click through an email when it contains fewer words, according to data from Sprint Education. In fact, Sprint saw the highest click-through rates from emails with only 50 \u2013 99 words!<\/p>\n

3. Personalize or perish.<\/strong> You\u2019re a vegetarian, but your grocer keeps sending you emails about great deals at the meat counter. It\u2019s like they don\u2019t know you at all, right? A middle school ELA teacher is probably going to feel the same way about receiving emails about a high school math product.<\/p>\n

Educators will appreciate your emails more, and be more willing to act on them, if it\u2019s clear that you understand the needs and challenges they face in their specific roles. Providing this kind of personalized information can create a domino effect for sales and marketing: it can breed trust, which often leads to loyalty, which can positively impact response and ROI.<\/p>\n

Personalization is possible at a number of levels:<\/p>\n