{"id":4592,"date":"2021-11-23T16:26:44","date_gmt":"2021-11-23T16:26:44","guid":{"rendered":"https:\/\/agile-ed.com\/?p=4592"},"modified":"2025-01-27T22:30:09","modified_gmt":"2025-01-28T05:30:09","slug":"updated-social-media-landscape","status":"publish","type":"post","link":"https:\/\/agile-ed.com\/resources\/updated-social-media-landscape\/","title":{"rendered":"Updated Social Media Landscape: How to Connect with Education Leaders"},"content":{"rendered":"<figure style=\"width: 358px\" class=\"wp-caption alignright\"><a href=\"https:\/\/ibb.co\/VCw0DXv\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i.ibb.co\/5jKXvq5\/Untitled-Project-75.jpg\" alt=\"Social Media\" width=\"358\" height=\"201\" border=\"0\" \/><\/a><figcaption class=\"wp-caption-text\">Social Media<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">According to the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.hmhco.com\/educator-confidence-report\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">2020 Educator Confidence Report<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0created by the Houghton Mifflin Harcourt Learning Company in collaboration with YouGov, 73% of teachers feel that the experience with distance learning over the last two years has made it evident that technology in teaching and learning is here to stay. Educators understand the necessity of edtech today, and it\u2019s more important than ever to use social media to connect with education leaders and promote how powerful technology can be.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How to connect with education leaders on social media\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Having a business social media presence today can be critical to your ability to get leads and convert them. In addition, leveraging your social media accounts and content can help you target teachers and other education stakeholders and maintain your relationships effectively. Here are some of our tips for connecting with educations leaders on social media:\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Pick the proper social channels; with<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0so many different social media, it may be challenging to identify where you can find and reach your target audience. According to the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/mdreducation.com\/reports\/digital-marketing-trends-in-the-education-market\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Digital Trends in the Education Market Report<\/span><\/a><span data-preserver-spaces=\"true\">, respondents ranked the following as their most utilized social media platforms:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Facebook (82%)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pinterest (73%)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Instagram (54%)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Twitter (48%)<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Facebook is a great place to make professional connections, while Pinterest and Instagram are ideal for sharing tips and pictures for classroom decorating, displaying student works, and more. Twitter is often used for sharing current events and industry trends. Understanding who\u2019s using what and why can help you craft your social media strategy.\u00a0<\/span><\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Engage with followers on social media<\/span><\/strong><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">It\u2019s not enough to create content your target audience will look at. It\u2019s all about making yourself readily available to answer questions and interact with users who want to get to know more about what you have to offer. Regular engagement shows that you\u2019re committed to quality customer service and want to connect with your target audience deeper. It may be time-consuming, but it will be worth it in the long run when your engagement numbers are up and more people are contacting you with questions and comments about your business.\u00a0<\/span><\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Be loyal to your brand voice<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">You may be in the business of selling a product, but the last thing you want to do is approach social media with a salesman strategy. Consumers love interacting with brands on social media because it shows their personalities. Your social channels let you get creative and shine your brand voice. Teachers want the same level of authenticity from your social channels that they would expect at an in-person meeting with you.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Social media will remain a popular and adequate space for reaching teachers and decision-makers in education. Agile can get you the rich data you need to match your ideal audience to succeed correctly. Contact us today to learn more.\u00a0<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 12pt; font-family: Arial, sans-serif;\">At Agile, we help edtech companies connect with educators. Learn more about how our tools and resources can help you gain the insights needed to identify and connect with educators and get in touch with <a href=\"https:\/\/agile-ed.com\/contact-education-marketing-experts\/\" target=\"_blank\" rel=\"noopener noreferrer\">our experts<\/a> today.<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>According to the\u00a02020 Educator Confidence Report\u00a0created by the Houghton Mifflin Harcourt Learning Company in collaboration with YouGov, 73% of teachers feel that the experience with distance learning over the last two years has made it evident that technology in teaching and learning is here to stay. Educators understand the necessity of edtech today, and it\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[2160,8,2164,5],"tags":[],"class_list":["post-4592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-knowledge-center","category-popular","category-education-sales-and-marketing-resources"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/4592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/comments?post=4592"}],"version-history":[{"count":0,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/posts\/4592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media\/5410"}],"wp:attachment":[{"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/media?parent=4592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/categories?post=4592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agile-ed.com\/wp-json\/wp\/v2\/tags?post=4592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}